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02 Consumer+Behaviour+Models

02 Consumer+Behaviour+Models

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Published by anupam18

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Categories:Business/Law, Finance
Published by: anupam18 on Oct 11, 2009
Copyright:Attribution Non-commercial


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Consumer Behaviour
Consumer behaviour models
Janice Denegri KnottRoom: W435Email: jdknott@bournemouth.ac.uk
Lecture 2
A model a is simplifiedversion of reality, it hasnever been reality, itisn’t reality and it willnever be reality...
therefore all modelsare subject to criticism
(oh and if we are a bit postmodern, we could ask, what is reality)

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