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Peranan Biaya Promosi Terhadap Hasil Penjualan

Peranan Biaya Promosi Terhadap Hasil Penjualan

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Published by nixfairy

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Published by: nixfairy on Oct 12, 2009
Copyright:Attribution Non-commercial

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12/14/2012

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Peranan BiayaPeranan BiayaPromosi TerhadapPromosi TerhadapHasil PenjualanHasil Penjualan
POND’S FLAWLESS WHITE
Herni | Diana | Herlina | Anita | Wita | StevieMKT 11-3C
 
 Time context: 2007
View point: Marketing Dept. Brand POND’S
Central problem: Promosi Pond’s kurangmampu menarik perhatian target marketdan kurang membangun brand awarenessPond’s.
Objective:
Must: Menarik perhatian target market sekaligusmembangun brand awareness dalam benakaudience.
Want: Produk Pond’s menjadi lebih dikenal dan jumlah penjualan meningkat.
PROBLEM SOLVINGPROBLEM SOLVING
 
Area of Consideration:
Internal: Biaya promosi yang tinggi
External: Apakah masyarakat mampumenangkap maksud pesan yang ingindisampaikan.
Alternative Course of Action (ACA):
Menggunakan teknik promosi baru yang lebihmenarik dan memberi kesan yang lebihmendalam.
Meningkatkan intensitas iklan di media cetakdan elektronik.

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