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2007

Nw Mtr for Nw Md

Tips for Tracking the Latest Technologies

www.

visualsciences

.om

NEW METRICS FOR NEW MEDIATips for Tracking the Latest Technologies

Mrkt Drvr + indtry Trnd

Md nd dvrtng ompn oprt n  hghyompttv nvronmnt, whr th onn hnn bomng nrngy mor mportnt n thbtt for tomr oyty nd dvrtng rvn.

Tody, pop r ng th wb to obort nd hr nformton onn nprvoy nvb wy. Th hft n bhvor, ond ‘Wb 2.0,’ pn th  ofnw thnoog h  Rss fd, podt, trmng vdo,  w  nw typ ofontnt k o ntworkng wb t.in dptng to th hngng mrktp, pbhr nd ontnt dtor now hvn opportnty to rh n ntry dffrnt nd hghy nggd dn. Howvr,gng wht drv onn vtor bhvor or oyty  not  vb opton. inoptmzng th onn hnn, yo nd to t objtvy nd b yor don onKy Prformn indtor (KPi) tht pport yor pf bn go. Thdt-drvn pproh, nbd by wb nyt, py  ntr ro n hpng mdnd dvrtng ompn fo thr ffort nd hv  onn.

H yor wb nyt oton kpt p?

New technologieshave emerged.

www.

visualsciences

.om

NEW METRICS FOR NEW MEDIATips for Tracking the Latest Technologies

in th book, w w d th tt ndtry trnd, hghght rvnt KPi, ndprovd xmp of dng-dg ompn vrgng n nyt pproh totk dvntg of th hngng ndp.

Rpd dopton of Wb 2.0 thnoog fftng – vn trnformng – md rton,dtrbton nd onmpton. Th hng nthnoogy  for nw mtr.

Trdtony, md ompn hv trkd nd nyzd th onmpton ofonn md by ontng pg vw, nq vtor nd vt pr vtor. Howvr,th rnt dopton of nw thnoog hv rndrd trdton wb nytndqt t bt.

Streaming Media.

Rnt trnd dtt th non of trmng vdo to yormrktng mx to provd mor nggng ontnt to yor onn vtor. Mrktrprojt tht th nmbr of onn vdo vwr n th us on w r from114 mon n 2006 to 183 mon n 2011.

Thr r no gn of  ow down for thtggrng growth n trmng md g.

strmng Md Pyr unq ur

(Thond)

US Streaming Media Unique Users, by Player, November 2005-January 2007 (thousandsand % increase vs. prior year)

November2005January 2006November2006January 2007% Change

Wndow Md Pyr 68,75871,11271,70572,5102.0%RPyr26,26228,68730,56631,3099.1%itn13,92218,56823,46027,39647.5%app QkTm11,77112,81712,67013,9348.7%

Source: Nielsen/Netratings, February 2007,;WebSiteOptimization.com, February 2007

www.Mrktr.om

Really Simple Syndication (RSS).

Dpt tody’ prvd ow dopton rtof Rss,  rnt Propro Thnoog rvy fond tht 57% of us bnrvyd r rrnty yndtng ontnt v Rss fd.

crrnty, hgh Rssdpoymnt rt do xt n th pbhng tor b yndtd ontnt n