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Research report on Castrol Bike Zone

Research report on Castrol Bike Zone

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Published by Vamsi
Hi all, This the MBA marketing research report about Services and Operations at Castrol Bike Zone......

Regards,
Vamsi
Hi all, This the MBA marketing research report about Services and Operations at Castrol Bike Zone......

Regards,
Vamsi

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Categories:Types, Research
Published by: Vamsi on Oct 12, 2009
Copyright:Attribution Non-commercial

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10/03/2012

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Group No:7
Study of ServiceOperations atCastrol BikeZone
Anirban Dhar,Anoop S Pillai,Clevin Carvalho,Mayank Rawat,Vamsi Kanth.
 
Group No: 7 Study of Service Operations at Castrol Bike Zone
Table of Contents
1.
Executive Summary………………………………………03
2.
Introduction………………………………………………..04
3.
Objective of the study……………………………………07
4.
Overview of Castrol Bike Zone…………………………10
5.
Research methodology………………………………….11
6.
Limitation of the study…………………………………..15
7.
Finding and Analysis…………………………………….16
8.
Conclusion…………………………………………………25
9.
Annexure…………………………………………………...26
10.
Questionnaire..........................................................27
Executive Summary
 The automobile industry today is the most lucrative industry. Due to theincrease in disposable income in both rural and urban sector and easy financebeing provided by all the financial institutes, the bikes sales have increased
2
 
Group No: 7 Study of Service Operations at Castrol Bike Zonerapidly over the corresponding period in the previous year. Further competitionis heating up in the sector with a host of new players coming in to venture inthe Indian markets. One factor that could help the companies in the marketingof their product is by knowing and creating a personality for their brands. This report attempts to answer some of the questions regarding service andsatisfaction level of Castrol Bike Zone in India by conducting the marketresearch. This report is categorized into parts, deals with introduction to CastrolBike Zone, companies selected, product and the industry. The behaviour of the customers can be studied by knowing their perceptionsabout the bikes in the market and about the possible entrants in the market. This research will help in knowing what a customer (or a potential customer)thinks about the service and satisfaction level with Castrol Bike Zone and whatare the possible factors guiding a possible revisit. Similarly, the idea of measuring the customer satisfaction will serve the same purpose of determining the customer perception. Thus, by measuring the” willingness of existing users of a bike to recommend it to others” will help the Castrol BikeZone to chalk out the entire Customer Behaviour.  The report shall attempt to answer some of the questions regardingservice and satisfaction level at Castrol Bike Zone serviced bikes in Bangaloreby conducting a market research. The market research will be helpful for theservice centres in India to find out the possible gaps between the customerexpectations and the present market offerings. This way these service centreswill be able to find their share in the ever-expanding Indian market pie. The research will track the customer satisfaction in the following two layers:
Product related Parameters
Dealers related parameters The customer satisfaction index will be calculated for the bikes taken intoconsideration.It will be mainly a primary research and the information will be gathered from
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