• Embed Doc
  • Copy Link
  • Readcast
  • Collections
  • CommentGo Back
Download
 
 
IndianKids WearMarket 
Support Document #2
Kumar_aradhya23@yahoo.com
 
Support Document to Indian Kids Wear Market #2
Use of Cartoon Characters in Kids Wear
Batman, Sponge bob, Mickey Mouse, Sponge Bob, Donald Duck, Tom & Jerry, Spiderman, ScoobyDoo, and Bugs Bunny have jumped out from Cartoon Network, movies, and comic books.
Iconic characters of the children's world have now found their way into kids clothing, accessories,footwear, towels, lunch box, and even more. Sales of cartoon inspired kidswear are gaining apositive momentum in childrens apparel market. 'Character inspired merchandising' is emerging asone of the hottest market trends. Manufacturers use renowned cartoon characters in apparels thatgrab the attention of kids and entice them.The metamorphosis of children becoming an independent buyer is boosting up the kidswear market.Sales figures of the character inspired kidswear are mainly dependent upon the popularity of thecartoon character among kids, and their age group. For example; 'Powerpuff girls, Barbie, andCinderella' apparels will be a craze for junior girls, while 'Spiderman, Hulk, and Ghost Rider' outfitswill appeal to junior boys. Characters like 'Fredrick the Frog, and Scooby Doo' will be more liked bytoddlers. Some characters are popular on the international front, whereas a few others are popularwithin the country. The manufacturer can decide upon the character to be printed based on themarket where he is going to sell his product. Perfect publicity of Cartoon Network, movies, andvideo games play a major role in influencing the kids trend in latest fashion clothing, footwear andother accessories.
of 00

Leave a Comment

You must be to leave a comment.
Submit
Characters: ...
You must be to leave a comment.
Submit
Characters: ...