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VideoEgg: Rich
Media Ads, Pay Only
When Users Engage
By Michael Arrington
Blist Secures (TechCrunch)
$6.5M for Cloud Submitted at 2/20/2008 12:01:21 AM
Peter Lynch Wants to Give You $1 the advertiser pays a fee of $.50 - $1.
VideoEgg CMO Troy Young says its
a much better deal for advertisers,
since they pay only when they have a
Million verifiable action by a customer. And
publishers, while they don’t get a
guaranteed fee per impression, may
By Erick Schonfeld million dollars a week. make more money anyway.
(TechCrunch) Those are guaranteed, he says, every VideoEgg says they were able to
week. But there is also a bigger charge $10 or so CPMs for their ads
Submitted at 2/19/2008 9:00:34 PM
jackpot that keeps growing and has previously. The new ads, which have
What is legendary investor Peter very miniscule odds (1 in 847 engagement rates of .5% - 9%,
Lynch doing involved with a million). But when it hits $150 generate comparable CPMs of $2.5 to
sweepstakes Website that guarantees million, the company guarantees way above $10. Plus, Young says,
giving out $1 million a week, and sound like iWon redux, but it is really giving that away as well. It is all advertisers are much more
offers jackpots as large as $100 quite different. Jackpot Rewards is based on how many subscribers it can comfortable buying more inventory
million or more? Lynch is an investor not ad-supported. To participate, attract. Since the jackpots are paid out under this new model, so there is
in Jackpot Rewards, a site that mixes members need to subscribe and pay as a 40-year annuity (or a much much less unsold advertising. That
retail discounts, giveaways, and $3 a week. That’s right. You’ve got smaller up-front cash payment of last sentence is key to publishers,
charity. The company has raised a to pay to play. about $420,000 for each $1 million), who care about revenue per page
$16.7 million series A financing from Is Peter Lynch crazy? Nobody the cash outlays could become view on average, not just small ad
Lynch and other Boston-area captains subscribes to anything on the Web manageable. Miller figures he needs buys at high CPMs.
of finance, including Chuck Clough (except the WSJ and Consumer only 150,000 subscribers ($23.4 Microsoft has signed up for the new
(the former chief global investment Reports). That is where the $1 million million a year in subscription fees) to product as an advertiser, and will use
strategist of Merrill Lynch), jackpot comes in. While you would do okay. At 300,000 subscribers it to distribute videos promoting
advertising man Jack Connors, and have to spend $30 a week ($120 a ($46.8 million), the business becomes Microsoft Office (an example ad unit
DST Systems CEO Tom McDonnell. month) online to break even on the a nice cash machine. And at 1 million is here). There are also a number of
“The company grew out of a strategic rewards program, there are plenty of subscribers ($156 million), it really examples on the product home page.
planning mission for charity,” says people who spend more than $3 a takes off.Is Peter Lynch Going to Hit VideoEgg is serious about this
CEO Jim Miller. It is a for-profit week on lottery tickets. This lottery the Jackpot With This Idea? business - they’ve got 25 full time
company that will give 50 percent of ticket actually comes with fringe • No, Put This in the Deadpool sales people out there selling ads for
its profits to education and children’s benefits like retail discounts and the • Yes, That Guy Is a Financial publishers in the network. The
health charities. knowledge that half your money is Genius company has raised a total of nearly
The site launches today. You sign up going to charity. When I spoke to $34 million over four rounds of
and get up to 10 percent cash back for Miller, he seemed sincere enough: View ResultsCrunchBase financing.CrunchBase
purchases at 550 retailers, including What goes on typically in I n f o r m a t i o n J a c k P o t InformationVideoEggInformation
Apple, Barnes & Noble, Best Buy, sweepstakes is that if it is a huge RewardsInformation provided by provided by CrunchBase
Land’s End and Target. The company prize, it is an illusory prize where CrunchBase C r u n c h N e t w o r k :
makes money by driving sales to the nobody will win it. Even most million C r u n c h N e t w o r k : CrunchBoardbecause it’s time for you
retailers. It gets a commission for -dollar offers are rarely won. We are MobileCrunchMobile Gadgets and to find a new Job2.0
each sale. But instead of pocketing building in large jackpots we will Applications, Delivered Daily.
the commission, it passes on the give away in rapid succession—one
savings to its members. This may
Your Click and Print Newspaper Technology * 9
INTRODUCING page 10
10 Technology * Social Net * Your Click and Print Newspaper
INTRODUCING
continued from page 9
Rating. The higher the rating, the speed than any human being could the traffic of all of the sites they sell
higher the headline. ever dream of.” ads for as “theirs). Glam is worthy of
So their approach is fine, although I It reads like a movie script. positive attention, but their ridiculous
argue that it’s filling a need that So far here’s my experience with the statements cost them credibility.
doesn’t exist. There’s just little to site - questionable freshness on the And we saw it again yesterday. New
drive people to the site day after day. headlines and a complete failure to startup YouNoodle, which is
The user interaction on Digg, both
from submitting and voting on stories
send me an activation for my account
signup (they’ve posted on their blog
currently little more than a catalog of
startups, claimed that they could
TrialPay Taps Europe
(and getting all your friends to vote about the problem). They also fail to predict the valuation of startups five For Big Second
on stories) drives significant viral provide a RSS feed for their content. years out based on nothing more than
growth. TechMeme doesn’t have that, Not so useful. information about the founders. The Round Of Financing
and has orders of magnitude less More and more websites are starting product hasn’t even launched, but the By Michael Arrington
traffic. Newspond doesn’t have it to make these types of ridiculous New York Times jumped on the story
either. And it’s unlikely to replace claims to get attention. It works, but anyway. The only way I’ll believe it (TechCrunch)
TechMeme as the blogger’s news site only for a day. And after that, with works, I said, is if they use it to Submitted at 2/19/2008 4:18:59 PM
of choice. your credibility shot, everyone is predict their own failure. San Francisco based TrialPay will
But they just make ridiculous waiting for the inevitable failure. And I’m going to continue to call announce a $12.7 million second
statements on the website that I can’t since expectations have been set so companies on unrestrained hyperbole, round of financing tomorrow, which
ignore. The home page says astronomically high, even a mild and hold them to the expectations brings them to $15.8 million raised in
Newspond is “The most advanced success is still seen as a dismal they’ve set with users. Being proud of total. They tapped European money
news site on the planet.” The about failure. your work is one thing, but spouting for the round, bringing in London
page has a huge yellow ball thingy Glam did it on a grand scale when random nonsense is something else based Atomico, as well as previous
and the same words in 40 point type. they called themselves the “fastest entirely. Enough.CrunchBase investors Index Ventures, Baseline
It also calls itself “the ultimate hub growing web property in the United InformationNewspondInformation Ventures and Battery Ventures.
for the latest news.” States” to justify a huge valuation. provided by CrunchBase The service provides users with an
What’s the technology behind this What they really are is a big ad Crunch Network: CrunchGeardrool alternative payment method at 3,000
stunning new startup? Well, within network that’s currently unprofitable over the sexiest new gadgets and or so participating merchants. Instead
“the heart of Newspond lies a tireless but is growing rapidly. But they are hardware. of directly, users are offered
electronic brain” with “highly- most certainly not the largest womens something for free (such as free
advanced machine intelligence” that site on the Internet, or the fastest calling minutes on Skype) in return
analyzes news “at a faster rate of growing site in the U.S. (they count for buying a magazine subscription.
Another example - “If a customer
Mozilla Messaging
Thinks Email Is Broken VideoEgg Introduces
“Pay for Engagement”
By Duncan Riley (TechCrunch)
Model to Video
Submitted at 2/20/2008 2:13:15 AM
Orangutag Is For
Couch Potatoes, Not
Monkeys
By Kristen Nicole (Mashable!)
Submitted at 2/19/2008 9:10:14 PM
v7n is Up for Sale For each show that you follow, you’ll
also be able to break it down into
online in the actual interaction with
their favorite shows.
It also increases the necessity to
By Kristen Nicole (Mashable!) like the reasoning behind the sale episodes. Mark the ones you’ve seen, return to the site in order to search
Submitted at 2/19/2008 8:50:01 PM
could be a waning desire to manage a and subsequently you’ll be able to see and maintain the shows you’d like to
web community forum any more. which ones you’ve missed, by power track and manage. As niche sites
Despite v7n’s sub-culture appeal, the John Scott, the man behind v7n, of deduction. When you view the offer services that aren’t expected to
folks behind the large webmaster admitted in the company blog that details of a particular episode, you’ll offer over-arching features, I would
community are giving it all up. For he’s in “back to school mode” and is see that this has a user-generated expect them to be integrated in a
about $400,000. v7n is up for sale on stepping down from the daily duties element, that allows users to add their deeper manner with other, more
Sitepoint, with a starting bid of of running the site. It looks like this is own reviews to Orangutag. There’s a inclusive tools that web users
$400,000 and a buy-it-now price of the primary reason behind the bit of social networking involved, frequent.
$500,000. Take even a quick glance decision to sell, despite the reported which lets you layer in different RSS ShareThis
at v7n’s homepage and you’ll see tens of thousands of dollars that feeds for following other users’
right away the type of content that’s comes through the site through
typically discussed on the site.
As Sites For Sale points out, v7n has
nearly 40,000 members with over
Google ads alone, on top of
submission costs from users.
What may have further spurred
Is it Really “Official”? Is it
800,000 posts. With the low price of
$400,000 you’ll et the forums, the
site’s bulletin, a web directory, an
Scott’s decision to step away from the
web forum business is the fact that
monetizing a forum is quite difficult,
Really “Breaking”?
affiliate program, host ratings, a job outside of selling data direct to By Stan Schroeder (Mashable!) have stories like “Breaking:
marketplace, and the site’s claim to research firms and the like, and Submitted at 2/19/2008 11:48:15 PM
Washington Governor Chris Gregoire
fame, having pulled off quite a hoax several tools for integrated forums are endorses Obama,” which is just as
with its fake term SEO contest some Some smart Redditer did a Google breaking as news about a new mobile
being introduced across a variety of search for all the Reddit stories
time ago, and getting lots of press for platforms for a number of different phone being launched.
what it was worth. While the owners containing the words “It’s Official” in Nothing unexpected here: since
uses, but this is mere speculation on the title. The idea, of course, is to
of v7n have reportedly assured my part. everyone is trying to push his/her
everyone that the sale is indeed real show that the Redditers use this story to the top/front page,
ShareThis phrase way too much, be it for fun, or
and not just another prank, it looks competition tough, and one has to
to make a story that isn’t actually adapt and use more and more tricks to
CINCHCAST:
continued from page 11
official in any way more plausible.
Immediately, I remembered all those
succeed. The question is: will bad
journalism and sensationalist titles
“BREAKING” stories on Digg. The win, or can the community somehow
utility that does just that called and want to record a quick interview first time someone thought of using fix it and raise its own standards?
CinchCast. with someone, or perhaps you want to the word to make a news item seem Unfortunately, it seems to me that the
I made a couple of quick podcasts in cover live an event you may be more important, it was over. Soon, more users a social news site has, the
my best radio voice earlier this witness to, and you don’t happen to your story had no chance of making lower the standards.
evening. Check them out yourself have your mobile podcasting rig with the front page if it didn’t have ShareThis
here: you? Perhaps you have an account set “BREAKING” in it, and thus we
http://cinch.blogtalkradio.com/21450 up with TalkShoe or another phone
41985 podcasting system but no access to a
You can subscribe in your favorite
feed reader or just grab the MP3s
computer so as to schedule the
episode. Or perhaps you’d like to
NBC to stream classic series
from the RSS feed. record something, but don’t want it to By Allison Waldman (TV
The files showed up in the feed immediately go live to your entire Squad)
almost immediatly after I left them Utterz friend list. Submitted at 2/20/2008 2:28:00 AM
with the system, and seem to be Those are just a few use instances
decent enough quality for a phone that spring to mind. It’s a valuable Filed under: Other Drama Shows,
conversation. The address for the tool to have in a podcaster’s arsenal, Other Sci-Fi/Supernatural Shows,
feed reflects the standard domain for and I’m sure you’ll think of a few WebIf you're really into watching
the Cinch system, with the trailing more uses. classic TV on the web, like AOL's
directory being an alias based off the ShareThis fare at In2TV, you're going to be
caller ID from the phone the podcast thrilled to hear that NBC today
was made from. unfurled a line-up of oldies-but-
How is it useful? At a conference goodies to stream on their
entertainment sites -- NBC.com,
SCIFI.com, ChillerTV.com and
SleuthChannel.com. NBC is
providing full episodes, people,
streaming and waiting to be viewed, favorite classic shows and share them
beginning this month. It's quite a with their friends," said Craig Engler,
variety of shows too (including some Senior Vice President, SCIFI.com.
crossovers from one site to the other). Continue reading NBC to stream
"These are the kinds of titles we get classic series
requests for all the time at the
network, and now we're able to give Permalink | Email this | | Comments
our viewers a new way to watch their
Your Click and Print Newspaper Social Net * TV * 13
BIG page 14
14 TV * Movies Your Click and Print Newspaper
'TOY page 17
Your Click and Print Newspaper Movies 17
'TOY
continued from page 16
that time really matters in the film
world). So, did the Journal really leak
something? Is Disney/Pixar putting
Now, the twist comes in over at up a bunch of different summaries to
IMDb. Just the other day, the plot mess with our minds? Or, is this
summary was updated and it says: "In summary on IMDb just b-s?
this new adventure, Buzz Lightyear
has encountered a malfunction and is More importantly: Which would you
being sent to Taiwan to be fixed. It prefer?
appears that these malfunctions are Read | Permalink | Email this |
occurring with toys all around the Comments
world! Now, Woody and a group of
his friends are on a mission to save
Buzz's destruction."