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Ad Revenue 2009 Conference
The Future of Online Advertising& The Second Channel
October 8, 2009
New York City
 
2© comScore, Inc. Proprietary and Confidential.
Industry Snapshot
 
3© comScore, Inc. Proprietary and Confidential.
The Opportunity
 
33% of total time spent is online
 
Yet only 14% of all ad dollars are online
3

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