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Published by rangudasar

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Published by: rangudasar on Oct 13, 2009
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08/17/2013

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  _______________________________________________________________________  _ 
Executive Summary
The report goes on to describe the competitive landscape and provides a comparativefinancial study of the major players in the industry. It also captures the important trendsand key issues and provides an outlook on the industryThe Indian banking industry comprises segments that provide comprehensive bankingservices to individuals, corporate and small businesses. Industry segments are PublicSector Banks, Private Sector Banks and Foreign Banks.Indian Banks Eyeing International Markets, Declining NPA Ratio, Increasing Number of Mergers, key drivers are Technological Innovations, Improvement in the RegulatoryEnvironment, Low penetration in the Consumer loan segment.Major Issues & Implications are ownership of foreign Banks, outsourcing by Banks,Growing number of Educational loan defaulters.This project is focused on the sustainability of AXIS BANK with its Competitors Theobjective of this project is to find out, how AXIS BANK is withstanding the competitive pressure from other banks, and where it stands in terms of the overall performance.Though AXIS BANK is facing stiff competition from new generation banks but is on par with the new generation banks, whether it is in technology, professional management or innovative products etc.
 _______________________________________________________________________  _ KLES’s Institute of Management Studies And Research, Hubli 
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  _______________________________________________________________________  _ 
DESIGN OF THE STUDY
 
TITLE OF THE PROJECT
 
 SUSTANBILITY OF AXIS BANK WITH ITS COMPETITORS 
ORGANISATION: AXIS BANK, HUBLIOBJECTIVES
To study the sustainability of Axis bank with its competitors.
SUB OBJECTIVES:
Understand the operation in the Axis bank.
Services and products of Axis Bank.
To Know where the Axis Bank stands when compare to its competitors.
NEED FOR THE STUDY
The Indian Banking industry comprises segments that providecomprehensive banking services to individuals, corporate and small business. Industrysegments are Public Sector Banks, Private Sector Bank and Foreign Banks.In this Project the report is mainly focused on Sustainability of Axis Bank with itsCompetitive Banking sector, and to know where it stands in terms of the overall performance.
 _______________________________________________________________________  _ KLES’s Institute of Management Studies And Research, Hubli 
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  _______________________________________________________________________  _ 
METHODOLOGY OF DATA COLLECTIONSOURCES OF DATA
 
PRIMARY DATA
 
Interaction with the branch manager and employees.
SECONDARY DATA
Secondary information is to collect through websites and magazines andcompany documents.Websites1.www.axisbank.com2.www.icicibank.com3.www.hdfcbank.com4.www.icicidirect.com5.www.economywatch.com
LIMITATION
It is difficult to collect information from competitors.
I have considered very few parameters.
 _______________________________________________________________________  _ KLES’s Institute of Management Studies And Research, Hubli 
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