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194403 Desert Magazine 1944 March

194403 Desert Magazine 1944 March

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Published by dm1937

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Published by: dm1937 on Feb 21, 2008
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02/25/2013

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THE
M A G A Z N
Jfc
u-
-,•'*»
'
25 CENTS
 
We stiff t/u'nk customersare mUjfitt/important
By YourUnion Oil Minute Man
If you work in a service station,you know that customers comein bunches, like mallard ducks.Gloria, my Minute Maid, wasoff to lunch the other day whenall of a sudden in comes four
cars.
I work like a beaver, butby the time I get to the last car,
guess who's there waiting for me?
No less than Moose Wilson.Moose is big, weighs about
250,
and when he loseshis temper, the windows forblocks around rattle.I expect him to roar like a bull."Heiio," he says in a little voice.Surprised? You could haveknocked me over with a smallcarburetor gasket. "Hello,Moose," I say when I canrecover, "anything the matterwith you?""Oh, no," he says sadly, "I justfeel kinda whipped."Well, sir, Moose has a sadstory. People don't payattention to him any more. Hishousekeeper got uppity andleft, for instance, and then anew grocery clerk insulted him.And just that morning, a wait-ress down at the Bijou Beanerytold him if he didn't like thecoffee, he could make it
himself.
"Now, Moose," I say, "it isn'tlike that around here. Treatingcustomers like human beingsis a Minute Man policy.""That so?" He steps outof his car which rocks like aboat when he leaves it."Yes,.f7>, "I say.Then I tell him how Union OilCompany figures it: nowadaysit's no trouble to sell all thegas and oil you can get. Butthese times aren't going to lastforever. Treating customersright today—even if you canonly give them a smile—is likebuying a War Bond. It's goingto pay dividends later on."By the way," I remembersuddenly, "what can we dofor you today?""Oh, that," says Moose, "I gotan awful rattle some placein my engine. Nothingimportant, but..."Aha, I think. I call Gloria, whois back from lunch by this time.We look the motor over care-fully and bounce up and downon the bumpers. Gloria, whois poking around up near thefan, suddenly straightens up."Mr.Wilson," she says, grinningfrom curl to curl, "I don't thinkthis is standard equipment."She is holding up a monkeywrench."What!?" bellows Moose. Heis fit to be tied."It's that#%&!!/!$*/#$ kid of mine.Always tinkering. I'll tan hishide! I'll...I'll...rraughh!"He leaps for his car, slamsit in gear and guns out of the
station.
The same old
Moose.
"Gloria," I say, "how's that forsticking to our Minute Manpolicy about treating customersright? We not only stop hiscar from rattling, but we alsobring
him
back to life."Gloria wipes some grease fromher nose and grins. Mightyfine girl, Gloria.
The latchstring is always out atUnion Oil Minute Man Stations.We may not be able always toprovide all the
gasoline
you want.You may have to wait now andthen for
service.
But you'II findthat
courtesy,
friendliness and
essential motoring services
are
never
rationed. We're
busy,
yes,
asbusy as anyone
else,
but we're...
TO
TOO
WBLVFHL
THE DESERT MAGAZINE
 
DESERT
0
Since sending his editorial pagewhich appeared in December issue, RandHenderson, on "leave of absence" fromDESERT'S
staff,
has gone through thebattle of Tarawa. As this issue goes topress he with other members of the Ma-rine Corps is resting on a tiny islandsomewhere in the Southwest Pacific.• In the Easter number DESERT willpresent for the first time a feature storyon the Penitente Brotherhood of NewMexico. This strange survival of theThird Order of St. Francis which firstwas introduced into New Mexico in1 540 at time of the Spanish Conquest hasstirred the imaginations of many writerswho have used it not only as the subjectof historical, religious and ethnologicalarticles and books, but as the theme ofstories and novels. Susan Elva Dorr,who has been interested in Southwestculture for many years, has written asympathetic account of the Brothers ofLight part of whose rites she was per-mitted to witness.In this issue Theron Marcos Trumbohas told one of the best known of NewMexico's lost treasure legends—the 18thcentury story of Padre La Rue's SpiritSprings colony and their great cave ofgold bullion in the Organ mountains.In 1940 DESERT started a long seriesof lost mine stories, written by John D.Mitchell. New readers have been re-questing the back issues containing thisseries but many of them no longer areavailable. Now DESERT is preparinganother set of lost mine stories whichhave so many actual clues to their loca-tions that readers will want to start rightout looking for them—if they had the
gas.
• Betty Woods, after a long absencefrom DESERT'S pages has written thestory of Agnes Meader Snider, typicalNew Mexico pioneer, for this issue.Betty and her husband Clee both arewriters. They claim Tyrone, New Mex-
ico,
as their home but much of theirtime in the past has been spent wander-ing into little known corners of theSouthwest. They recently returned from
Chihuahua
City where Betty did a four-page assignment on the Chihuahua Fiestafor a national pictorial magazine.
CREED OF THE DESERT
By JUNE LE MERT PAXTON
Yucca Valley, CaliforniaThe wind comes sweeping o'er the waste-landWith naught to break its fitful rush;Then settles down in quiet rhythm,Singing softly to the brush.
Volume 7MARCH, 1944Number 5COVERCLOSE-UPSPOETRYPETROGLYPHSBIRDSPIONEERPHILOSOPHYTREASURETRUE OF FALSEART OF LIVINGBOTANYGEOLOGYLETTERSNEWSBOOKSMININGHOBBYCRAFTSCOMMENTPHOTOGRAPHY
WESTERN HORNED OWLET, Photo by George Mc-Clellctn Brctdt, Fort Bliss, Texas.Notes on Desert features and their writersMountain Climber, and other poems . .Sheep Hunting Artists of Black Canyon WallsBy VERNON SMITHHorned OwletsBy GEORGE McCLELLAND BRADT . .She Defied Victorio With an Empty RifleBy BETTY WOODSSoliloquies of a ProspectorBy FRANK and DICK ADAMS . . .Go—Where the Gold Lies BuriedBy THERON MARCOS TRUMBO . . .A test of your desert knowledge ....Desert Refuge, by MARSHAL SOUTH . .You're Sure to Meet the Blue DaleasByMARYBEALBasalt—the Rock from HadesBy JERRY LAUDERMILKComment from Desert Magazine readers .Here and There on the DesertGeomorphology, and other reviews . . .Current briefs from desert region ....Gems and Minerals—Edited by ARTHUR L. EATON . .Amateur Gem Cutter, by LELANDE QUICKJust Between You and Me, by the Editor .Zuni Maid
101314161719202527313233363839
The Desert Magazine is published monthly by the Desert Publishing Company, 636State Street El Centro, California. Entered as second class matter October 11, 1937, atthe post office at El Centro, California, under the Act of March 3, 1879. Title registered
No.
358865 in U. S. Patent Office, and contents copyrighted 1944 by the Desert PublishingCompany. Permission to reproduce contents must be secured from the editor in writing.RANDALL HENDERSON, Editor. LUCILE HARRIS, Associate
Editor.
BESS STACY, Business Manager. — EVONNE HENDERSON, Circulation Manager.Unsolicited manuscripts and photographs submitted cannot be returned or acknowledgedunless full return postage is enclosed. Desert Magazine assumes no responsibility for damageor loss of manuscripts or photographs although due care will be exercised. Subscribers shouldsend notice of change of address by the first of the month preceding issue. If address U un-certain by that date, notify circulation department to hold copies.SUBSCRIPTION RATES
One
year . . . . $2.50 Two years .... $4.50Canadian subscriptions 25c extra, foreign 50c extra.Subscriptions to Army personnel outside U.S.A. must be mailed in conformity
with
P.O.D. Order No. 19687.
Address corro6pondenoe to
Desert Magazine,
636
State St.,
El Centro, California.
MARCH, 1944

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