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A strong internal communication strategy encompassing critical planning, commitment and strong leadership

A strong internal communication strategy encompassing critical planning, commitment and strong leadership

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Published by Ark Group
What's smart? A strong internal communication strategy encompassing critical planning, commitment and strong leadership. The top down mentality of communication is old hat in today’s increasingly wired society where instant messaging, Twitter and Bluetooth provide employees with endless possibilities for internal collaboration and conversation. As a result of these rapid societal changes, the ambitious organisation must utilise the internal communication arsenal available if they wish to strive ahead of the rest.
This one-day connected forum with workshop will explore new media technologies and innovative engagement techniques to equip you with the skills to communicate the potential of a revitalised communication strategy to management.
What's smart? A strong internal communication strategy encompassing critical planning, commitment and strong leadership. The top down mentality of communication is old hat in today’s increasingly wired society where instant messaging, Twitter and Bluetooth provide employees with endless possibilities for internal collaboration and conversation. As a result of these rapid societal changes, the ambitious organisation must utilise the internal communication arsenal available if they wish to strive ahead of the rest.
This one-day connected forum with workshop will explore new media technologies and innovative engagement techniques to equip you with the skills to communicate the potential of a revitalised communication strategy to management.

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Categories:Types, Brochures
Published by: Ark Group on Oct 13, 2009
Copyright:Attribution Non-commercial

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One-day connected forum and workshop21 - 22 October 2009, Perth
 
Hear fro or epertpae of speaers:
 
www.argropastraia.co.a
Supported by:
Post-for worshop: Thrsda, 22 Octoer 2009
Workshop:
Change communication: myth or miracle?
Facilitator:
Michelle Bryne, Communication Specialist,Bryne Communications 
Official Media Partners:Produced By:
Sart PracticeItera Coicatio
Communicating effectively within your organisation to surpassyour competition in the current competitive market
Book before 18 September 2009 
to receive yourearly bird discount
Powerlink QueenslandPublic Transport AuthorityCSBP LimitedDepartment of Treasury and FinanceShared ServicesCurtin University of TechnologyChemCentreIluka ResourcesSwan River TrustEricsson Australia and New ZealandLotterywest
Official Event Report
Strategic Internal Communication for Complex Organisations 
By Neryl East
Gain valuableinsights frominformativecompany casestudies
 
Hear our panel ofexperts expresstheir views aboutthe importanceof employeeengagement
 
Sart Practice Itera Coicatio
Coicatig effectie withi or orgaisatio to srpass orcopetitio i the crret copetitie aret
A strong internal communication strategy requires criticalplanning, commitment and strong leadership. The top downmentality of communication is old hat in today’s increasinglywired society where employee expectations have increased.Management must be accessible, the flow of information mustrun both ways and the company newsletter can no longer bethe catalyst for your organisational strategy.Due to these rapid societal changes, the ambitiousorganisation must utilise the internal communication arsenalavailable if they wish to strive ahead of the rest.An internal communication strategy that motivates employeesand engages management can increase productivity andimprove the organisation’s public image by capitalising onbranding from the inside out.The internal communication professional must do all thiswhile dealing with limited resources and lack of people poweras today’s economic climate threatens many communicationstrategies within the workplace.This connected forum will explore company case studies,delve into innovative engagement techniques and equip youwith the skills to communicate a revitalised communicationstrategy to your organisation’s stakeholders. You will learn how to:Utilise the skills of internal public relations
Revitalise your online internal communication strategy
Manage internal communication during times of change
Implement and maintain internal communication with
limited resourcesCultivate new communication pathways
Internal Communication Professionals
Heads of Communication
Employee Communication
ProfessionalsChange Managers
Marketing Professionals working within
internal communication
 Who shod atted?
Corporate Affairs Managers
Corporate Communication
ProfessionalsLower level management of public
sector agencies and organisationsCrisis Communication Managers
Public Relations Professionals
Human Resource Professionals
Organisational Development
Managers
 Worshop A: Chage coicatio: th or irace?
 Registration: 9.00 amWorkshop starts: 9.30 amWorkshop ends: 4.30 pm
Faciitated :
 
Michelle Bryne, Communication Specialist, Bryne Communications 
 
Aot the worshop:
Massive infrastructure debt and rising costs are weighing down the bottom line of communication strategies for all sectors. Iffinancial sustainability is the quest, the challenge is how to engage a workforce in change without undermining the values of theorganisation. This workshop is for communicators and managers who need to face up to the change agenda and take their peoplewith them.The following areas will be explored:Changing your internal communication culture
Preparing employees for change
The trials and tribulations of a real change experience
Build your own: developing a change communication strategy for your workplace
 
Aot or worshop eader:
Michelle is a communication specialist with 20 years experience on both sides of the great divide; first as a journalist and then 12years as a corporate communication manager with one of the biggest councils in NSW.Michelle has completed a Master of Arts in Organisational Communication focusing on reputation management by local governmentand has a diverse range of experience and interests encompassing change management, community and staff engagement.
Post-for worshop: Thrsda, 22 Octoer 2009
 
 Coected for: Wedesda, 21 Octoer 2009
Rachael Cochrane, Corporate Communications, Public Transport  Authority 
Innovative internal communication practices
8.45 Registration and refreshments9.15 Chairperson’s opening remarks
 
9.30 Internal public relationsUtilising internal spin
Communicating the benefits of internal communication to staff
and stakeholders Branding from the inside out
 Avoiding misinterpretation
Huan Tran, EBusiness and Portal Manager, Department of Treasury and Finance Shared Services 
10.10 Improving your organisation’s internalcommunication capacity Introducing an employee perception survey
 Using the results to reshape internal communication
 Understanding the increasing role of eCommunication
Samantha Torrens, Corporate Communications Manager, CSBP Limited 
 
10.50 Morning refreshments and networking
 
11.10 Activating your online communicationcommunityImproving your intranet
 Using new media to your organisation’s advantage
Encouraging collective intelligence online
Pita Norris, Internal Communications Manager, Powerlink Queensland 
 
Employing best practice approaches
 
2.00 Interactive group debate: Does the communicationin your workplace flow up or down?Each roundtable will have the chance to submit onequestion or statement to be debated by the entire group.This session is designed to encourage you to think about creativeways to change the current direction of your organisation’scommunication flow for the better.
Facilitated by:
Rachael Cochrane, Corporate Communications, Public Transport Authority 
2.40 Overcoming the recessionImplementing a communication strategy with limited resources
 Maintaining internal communication during crises
 Dealing with budget cuts and forced redundancies
Sonia Aplin, Internal Communication Manager, Ericsson Australia and New Zealand 
3.20 Afternoon refreshments and networking3.40 Listening to your organisationUsing internal communication to build a company profile
Turning what you learn into a sustainable business model
Canvassing employees and using internal knowledge to
improve external communication
Sarah Lau, Media and Communications Coordinator, ChemCentre 
4.20 Utilising leadership within your strategyConveying the benefits of a strong leader to management
Pinpointing the key messages you want to send to employees
Using the right tools
 Asha Stabback, Independent Consultant, formerly OD Advisor,Corporate Services, Iluka Resources 
5.00 Chairperson’s closing remarks and end of connectedforum
 Your organisational community
11.50 Interactive panel session: Increasing employeeengagement
This is your chance to gain insights into the minds of our experts. Have the opportunity to pose questions and gain a better understanding of the following topics:
How to make your employees want to come to work
Wendy Yorke, Communication Manager, Swan River Trust 
How to make your employees want to contribute to the
success of the company
Jan Stewart, Chief Executive Officer, Lotterywest 
 How to communicate the plan to employees
 Asha Stabback, Independent Consultant, formerly OD Advisor,Corporate Services, Iluka Resources 
Moderated by:
Rachael Cochrane, Corporate Communications,Public Transport Authority 
12.30 Communicating in times of change to maintainsustainable organisational developmentMaximising outcomes for your organisation and employees
 Keeping your employees in the loop
 Enhancing workplace retention and employee satisfaction
Marita Naudé, Associate Professor, Graduate School of Business,Curtin University of Technology 
1.10 Networking lunch
 
Officia Eet Report
Strategic Internal Communication for Complex Organisations 
 Author: Neryl East Year Published: 2008 Pages: 120 
Save $200 on Ark Group’s latest internal communication report! 
Standard Price: $395+ GST Delegate Price: $195+ GST 
Developing the skills to advance internal communication

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