Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Look up keyword
Like this
36Activity
0 of .
Results for:
No results containing your search query
P. 1
Marketing Mix ASHWIN THOTTUMKARA FULL PPT

Marketing Mix ASHWIN THOTTUMKARA FULL PPT

Ratings: (0)|Views: 1,430|Likes:
Published by ASHWIN THOTTUMKARA

More info:

Categories:Types, Research
Published by: ASHWIN THOTTUMKARA on Oct 13, 2009
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PPT, PDF, TXT or read online from Scribd
See more
See less

08/06/2013

pdf

text

original

 
EXTENDEDMARKETING MIX
 
INTRODUCTION
A market is a group of existing and potential buyers or users of a product or service.
Marketing is all about identifying a need, producing a product or service to meet that need, and then providingthat service or product to people as efficiently as possible.
Marketing involves researching, promoting, selling, anddistributing your products or services.
 
 
MARKETING MIX:DEFINITION
The 'marketing mix' is a set of controllable, tacticalmarketing tools that work together to achieve company'sobjectives
The marketing mix is the combination of marketingactivities that an organization engages in so as to best meetthe needs of its target market.
It is defined as the particular group of variables offered tothe market at a particular point of time, depending onwhich the market behaves.

Activity (36)

You've already reviewed this. Edit your review.
1 hundred reads
1 thousand reads
Abhishek Tyagi liked this
Pavit Dhar liked this
Rakesh Modi liked this
Amit Verma liked this
Sarfaraz Memon liked this
Kiruba Karan liked this
Ravi Mishra liked this

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->