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360i’S GUIDE TO THE BEST OF SXSW INTERACTIVE 2014WE SCOURED THE PANELPICKER TO UNCOVER THE BEST SESSIONS FOR MARKETERS
With SXSW Interactive rapidly approaching, 360i wants to help you navigate the chaos that lies ahead and get the most out of what will be a truly amazing experience.SXSW has historically been a hotbed for emerging technologies and digital counter-culture, and it has increasingly captured attention from brands vying to connect with a new generation of consumers.
Over ﬁve days, you’ll have your pick of hundreds educational sessions, meetups and parties. It will be an exhausting jaunt, but no doubt will leave you feeling inspired and full of new ideas.For more tips and tricks from our team of savvy SXSW experts, follow @360i and visit blog.360i.com for regular updates.
BE AWESOME WITHOUT THEIR PERMISSION – with Alexis Ohanian (Reddit)Sun. March 9, 5:00-6:00pAustin Convention Center, Ballroom DHOW TECH COMPANIES CAN REINVENT CAPITALISM – with Ben Rattray (Change.org)Fri. March 7, 3:30-4:30p Austin Convention Center, Ballroom DTOMS & THE FUTURE OF THE ONE FOR ONE MOVEMENT – with Blake Mycoskie (TOMS)Tues. March 11, 3:30-4:30pAustin Convention Center, Exhibit Hall 5WHAT DRIVES WORD OF MOUTH? – with Jonah Berger (University of Pennsylvania) Sat. March 8, 11:00a-12:00pHilton Austin Downtown, Salon HBIZ STONE IN CONVERSATION - with Steven Johnson (PBS)Tues. March 11, 12:30-1:30pAustin Convention Center, Exhibit Hall 5BUILDING A COMMUNITY WITHOUT MEMES, PORN, CAT PICS – with Marc Bodnick (Quora)Sat. March 8, 5:45-6:00p (Future15 Session)Austin Convention Center, Ballroom FWORKSHOP: STORYTELLING, INNOVATION & INSPIRATION – with Alex Cuthbert (Google)Tues. March 11, 9:30a-1:30pAT&T Conference Center, Classroom 103PANEL: ENTERTAINMENT MARKETING IN THE AGE OF THE SUPER FAN Mon. March 10, 12:30-1:30pSheraton Austin Capitol, EFGHHOW TO BUILD ULTIMATE SURPRISE & DELIGHT CAMPAIGNS Sat. March 8, 9:30-10:30aSheraton Austin, Capitol View South MEMES WITH MEANING: WHY WE LOVE CRAZY GIFS & VIDEOS– with Abigail Posner (Google)Fri. March 7, 5:15-5:30p (Future 15 Session)Austin Convention Center, Ballroom F
HEADLINERS & PRIMETIME TALKSCONTENT & STORYTELLING