Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Save to My Library
Look up keyword
Like this
0Activity
0 of .
Results for:
No results containing your search query
P. 1
Trade Show Checklist

Trade Show Checklist

Ratings: (0)|Views: 15 |Likes:
For every dollar spent on a tradeshow or major event, companies can statistically calculate a $5.00 return. Customer engagement and interaction has the potential to increase that return, provided attendees feel they are recieving additional value. In a mobile, social, and digitally driven society, today's customers expect more. Are you armed as a interactive business for your next major event or tradeshow?
For every dollar spent on a tradeshow or major event, companies can statistically calculate a $5.00 return. Customer engagement and interaction has the potential to increase that return, provided attendees feel they are recieving additional value. In a mobile, social, and digitally driven society, today's customers expect more. Are you armed as a interactive business for your next major event or tradeshow?

More info:

Published by: Envano Interactive Business on Feb 28, 2014
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PDF, TXT or read online from Scribd
See more
See less

02/28/2014

pdf

text

original

 
COMMUNICATIONS PLAN
Trade Shows & Events
Leveraging Interactive Business in Planning and Preparation
Trade shows come at us around the same time each year. Due to a heavy workload, there is often limited time to plan for these shows, especially when the technology landscape changes as rapidly as it does today. Rather than just pull out last year's plan and adjust it, a holistic strategy may help drive advanced planning and lead to a more productive show. Not every show is the same, yet there are some pre-show, at-show and post-show activities that can create impact and leave a lasting impression for attendees. This communications plan acts as a blueprint strategy in planning and preparation for trade shows or major events.
STRATEGY
First came the paper era. Years ago, you’d attend conferences or trade shows armed only with a pad of paper and a pen. You’d collect business cards, gather receipts, and carry around a briefcase full of exhibitor booth sell sheets and sticky notes; only to arrive home with enough reams of paper to put together your very own book. Then, we heralded in the laptop era. Amidst those still transcribing notes on paper, a few forward-thinkers emerged with their laptops. Wi-Fi was still uncommon, but word processing programs had the ability to save notes for later review. As more people leveraged laptops, technology made its way into the arena and outlets became conference campfires. Enter the year 2014. Welcome to the. Now you likely come armed with a tablet and a smartphone to make the most of your conference or trade show experience. You take notes, grab pictures, and record videos. You connect, engage, interact, and follow up. Interactive is changing the landscape of trade shows and major events - fast. People want to interact. They want to engage. They don’t want to talk to a salesperson, grab a brochure, and walk away in the fashion they used to. They want and expect new ways of engagement thanks to a fundamental shift in the way people gather and digest information. As expectations shift, companies who host events, man booths at trade shows, and hope to expand and monetize a prospect and customer base must provide an integrated, compelling, and interconnected experience.
by ENVANO, INC.for Interactive Business Strategists
 PAGE 1
 
THE BASICS
The role of Interactive at trade shows:
Excite. Connect. Engage.
One way to add consistency and uniformity to your trade show store front is to develop a list of questions designed to identify any shifts in logistics, audience, budgets and messaging. This list of questions can be provided to a business unit and other key internal teams, then the feedback consolidated and incorporated into the plan for the show. The following basic questions help to strategically prepare for live and digital experiences.
What is the feelin we want visitors to leave with?What is the Trade Show or Event? And When?Who is our Primary Audience?Is the event Indoors or Outdoors?Who else will be there? How do they compare to us?What is the goal/objective of the booth? What is the experience visitors will have?Is there opportunity to take a new approach, do something out of the box or innovative?What is our budget?What is the space/booth like? And who else is around?Are there any special needs that we’ll have to implement our plan?
(extra power, devices, etc.)
 PAGE 2
 
Social
 - There is no better time to generate pre show buzz or to let your customers know you are making an appearance at a particular event. Using social media channels, use attendees as a mouthpiece. Encourage them to share details of the event early by offering incentives for spreading the word, particularly via their social networks as they decide to attend.
 
Polls, contests, group chats, and event advice allow you to begin building relationships with people attending the show while maintaining the interest of those who can’t make it. Consider using your fans and followers to help  plan the booth. Ask them what they want to see, make it into a contest.
PRE SHOW
Your interactive trade show booth must create a welcoming environment, something that will draw people in for a closer look.
 
Here are some general guidelines and high level ideas for making booths interactive and engaging.
Email
 
- Email blasts to customers in your current contact lists are also key to driving event attendance. In certain situations, attendee feedback prior to the start of the show or event can help craft the event experiences, ensuring a positive response yielding a similar ROI.
Design and create a string of email blasts to current customer and prospect lists, relevant to the show. Use these emails to: tell people you have a booth, encourage feedback and ideas, provide an incentive for attendin and visitin.
Text and Mobile
-
Without going to great lengths, you can use mobile SMS messages and polling to conduct simple alerts and polls before the event. Text communications are particularly valuable when you will reveal something at the event having to do with mobile - apps, mobile sites, games, etc.
Use SMS and MMS messages to reach people who have subscribed via mobile phone or short code. Like social, text polls are a great way to gauge the perspective of the audience regarding what is valuable for them come show time.
Bloggers
 -
Bloggers have been part of events and trade shows for a few years now, typically used to create content from an event released across social media, the event’s own microsite, and that blogger’s loyal followers. As with all things - this too is evolving.
Consider using industry bloggers not only to create content that promotes your presence at a trade show but to qualify your content, lending credibility to the brand and encouraging show attendance.
Social Currency
 -
A top term for 2014 as event marketers start to put a monetary value on having event attendees link their social media networks to live brand experiences.
Consider product cost savings or discounts, or offering giveaways in exchange for tweets, posts or mentions. You can also give exclusive access to certain area of the booth or content for LinkedIn posts about your company at the trade show.
Microsites -
Identify different types of attendees and market to each segment differently with specific microsites.
 These sites allow attendees to interact with the event or trade show and you before, during and after the actual event starts and ends.
PAGE 3

You're Reading a Free Preview

Download
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->