١
ﻤﺩﻘﻤ ـ ﺔ
Introduction
ﺭـﺒﺘﻌﺘ ﺔﻋﺎﻨﺼ ﻋﺎﻨﺼﻟﺍ
ﻥﻤ
ﺓﺯﻫﺎﺠﻟﺍ
ﺱﺒﻼﻤﻟﺍ
ـ ﺕﺎ ﻲﺘﻟﺍﺎﻴﻭﻴﺤ
ﺍﺭﻭﺩ
ﺏﻌﻠﺘ
ﻪﻴـﻤﻨﺘ
ﻲﻓ
ﺕﺎﻴﺩﺎـﺼﺘﻗﺇﻟﺍ
ــ لﻭﺩ ﺔﻴـﻤﺎﻨﻟﺍﻁﻋﺃ
ﻙﻟﺫﻟ
ﺘ ﺔﻟﻭﺩﻟﺍ
ﺎﻬ ﺎﻤﺎﻤﺘﻫﺍ
"
ﺍﺭﻴﺒﻜ
"
ﺍ
لﺠﺃ
ﻥﻤ ﻙﻠﺘﺒ
ﺽﻭﻬﻨﻟ
ﻋﺎﻨـﺼﻟﺍـ ﺔ
,
لﻼﺨ
ﻥﻤ
ﻙﻟﺫ
ﻕﻘﺤﺘـﻴﻭ ﺕﺎﻬﺠﻭﺘﻟﺍﺴﻹﺍ
ـ ﺴﻓﺎﻨﺘﻟﺍ
ﺕﺍﺭﺩﻘﻟﺍ
ﻥﻴﺴﺤﺘﻟ
ﺔﻴﺠﻴﺘﺍﺭﺘ ﺔﻴ
ﺱﺒﻼﻤﻟﺍ
ﺔﻋﺎﻨﺼﻟ ﺓﺯﻫﺎﺠﻟﺍﻲﻓ لﻅ
ﺕﺍﺭﻴﻐﺘﻤ
ﻤﻟﻭﻌﻟﺍﺔ ﺕﻻﻭﺤﺘﻟﺍﻭ
ﺔﻴﺩﺎﺼﺘﻗﻻﺍﺎﻌﻟﺍ
ﻟ ﺔﻨﻭﻜﻤﻟﺍ
ﺔﻴﻤ ﻬﻟ ــ ﺩـﻘﻓ
ﻙﻟﺫـﻟ
،ﺎ ﻋﺩ
ﺕ ﺔﺠﺎﺤﻟﺍﻴﺠﻭﺘ
ﻰﻟﺇ
ـ ﻪ ﻡﻠﻌﻟﺍﻊﻓﺭﻟ
ﺎﻴﺠﻭﻟﻭﻨﻜﺘﻟﺍﻭ
ﺓﺀﺎﻔﻜﻟﺍﺔﻴﺩﺎﺼﺘﻗﻹﺍ
ﻫﺎﺠﻟﺍ
ﺱﺒﻼﻤﻟﺍ
ﻊﻨﺎﺼﻤﻟ
ﺔﻴـﺠﺎﺘﻨﻹﺍﻭ ـ ﺓﺯ ﻭ ﻰﻟﺇ
لﻭﺼﻭﻟﺍ
ﻡﺜ
ﻥﻤ ﺠﻟﺍ
ﺕﺎﻴﻭﺘﺴﻤ
ـ ﺔﻟﻭﺒﻘﻤﻟﺍ
ﺓﺩﻭ ﺎﻴﻤﻟﺎﻋ
."
)
٢٢
-
٢٨
(
ﻠﻋ
ﺀﺎﻨﺒﻭ
ﻰ ﺔﻠﻤﺎﺸﻟﺍ
ﺓﺩﻭﺠﻟﺍ
ﺓﺭﺍﺩﺇ
لﺜﻤ
ﻩﺩﻴﺩﺠ
ﻡﻴﻫﺎﻔﻤ
ﺕﺭﻭﻁﺘ
ﺩﻘﻓ
ﺭﻜﻔﻟﺍ
ﺍﺫﻫ
,
ﺔﺴﺩﻨﻫ
ﻭ
ﺓﺀﺎﻔﻜﻟﺍ
ﻯﻭﺘﺴﻤ
ﻊﻓﺭ
ﻰﻟﺇ
لﻭﺼﻭﻠﻟ
ﻙﻟﺫ
ﻭ
ﻥﻤﺍﺯﺘﻤﻟﺍ
ﺝﺎﺘﻨﻹﺍ
ﻭ
ﺭﻤﺘﺴﻤﻟﺍ
ﻥﻴﺴﺤﺘﻟﺍ
ﻭ
ﺕﺎﻴـﻠﻤﻌﻟﺍ
ﺓﺭﻭﺭﻀﺒ
ﻥﻤﺅﺘ
ﻩﺩﻴﺩﺠ
ﻪﻴﻤﻴﻅﻨﺘ
ﺔﻓﺎﻘﺜ
ﺓﺩﺎﻴﺴﻟ
ﺎﻘﻓﻭ
ﺓﺭﺍﺩﻹﺍ
ﻲﻓ
ﻕﻭﻔﺘـﻟﺍ
ﻕﻴـﻘﺤﺘ
ﻭ
ﺔﻴـﺠﺎﺘﻨﻹﺍﺔﻠﺼﺍﻭﻤ ﻥﻴﺴﺤﺘﻟﺍ
ﻭ
ﺭﻴﻭﻁﺘﻟﺍ
.
)
١٩
(
ﻰﻠﻋ
ﺓﺭﺩﺎﻗ
ﺔﻤﻅﻨﻤﻟﺍ
ﺀﺎﻘﺒﻟ
ﺔﻤﺯﻼﻟﺍ
ﺔﻴﺴﺎﺴﻷﺍ
ﺭﻭﺎﺤﻤﻟﺍ
ﻡﻫﺃ
ﺩﺤﺃ
ﺏﻴﺭﺩﺘﻟﺍﻭ
ﻡﻠﻌﺘﻟﺍ
ﺭـﺒﺘﻌﻴﻭ
ﺔﻴﻤﻟﺎﻌﻟﺍ
ﻭ
ﺔﻴـﻠﺤﻤﻟﺍ
ﻕﺍﻭـﺴﻷﺍ
ﻊـﻤ
لﻤﺎﻌﺘـﻟﺍ
,
ﺎﻴﺠﻭﻟﻭﻨﻜﺘ
ﻕﻴﺒﻁﺘ
لﻼﺨ
ﻥﻤ
ﻙﻟﺫ
ﻕﻘﺤﺘﻴ
ﻭ
ﺕﺎﻤﻭـﻠﻌﻤﻟﺍ
,
ﻑﺩﻬﺒ
ﺕﺎﻨﺎﻴﺒﻟﺍ
لﻘﻨ
ﻭ
ﻪﺠﻟﺎﻌﻤ
ﻭ
ﻑﻴﻨﺼﺘ
ﻭ
ﻊﻴﻤﺠﺘ
ﻡﻠﻋ
ﺭﺒﺘﻌﺘ
ﻲـﺘﻟﺍﻭ ﺔﻤﻫﺎﺴﻤﻟﺍ
ﺔﻁﺸﻨﻷﺍ
ﻑﻠﺘﺨﻤ
ﻲﻓ
ﺕﺎﻜﺭﺸﻟﺍ
ﺎﻬﺒ
لﻤﺎﻌﺘﺘ
ﻲﺘﻟﺍ
ﺏﻴﻟﺎﺴﻷﺍ
ﻭ
ﻕﺭﻁﻟﺍ
ﺭﻴﻴﻐﺘ
ﻲﻓ
لﺎـﻌﻓ
لﻜـﺸﺒ ﻑﺩﻬﺒ
ﺎﻬﺴﺭﺎﻤﺘ
ﻲﺘﻟﺍﻘﻟﺍ
ﻥﻴﺴﺤﺘ
ـ ﻴﺴﻓﺎﻨﺘﻟﺍ
ﺕﺍﺭﺩ ـ ﺔ ﺎﻴﻠﺤﻤ
ﺎﻬﻟ
"
ﺎﻴﻤﻟﺎﻋﻭ
".
)
٥
(
ﻰﺠﻴﺘﺍﺭﺘﺴﻹﺍ
ﻁﻴﻁﺨﺘﻟﺍ
Strategic planning
ﺍ
ﺭﺎﻴﺘﺨﺇ
ﻭ
ﺎﻬﻤﻴﻘﺘﻟ
ﺔﻴﺠﺎﺘﻨﻹﺍ
ﻑﺍﺩﻫﻷﺍ
ﻡﻴﻤﺼﺘ
ﺔﻴـﻠﻤﻋ
ﻭـﻫﺎﻬﻨﻤ
ﺏﺴﺎﻨﻤﻟ
,
ﻪﻴﺠﻭﺘﻟ
ﻙﻟﺫﻭ ﺔﻴﺠﺎﺘﻨﻹﺍ
ﺓﺀﺎﻔﻜﻟﺍ
ﻥﻴﺴﺤﺘ
ﻰﻓ
ﻊﻨﺼﻤﻟﺍ
ﺕﺎﻴﻨﺎﻜﻤﺇ
.
)
٦٤
(
ﻥﻴﺴﺤﺘﻟﻭ ﺕﺍﺭﺩﻘﻟﺍﺱﺒﻼﻤﻟﺍ
ﻊﻨﺎﺼﻤﻟ
ﺔﻴﺴﻓﺎﻨﺘﻟﺍ
ﺓﺯﻫﺎﺠﻟﺍﺩﻘﻓ
ﻪﺠﺘﺇﻰﻟﺇ
ﺎﻴﻤﻟﺎﻋ
ﻥﻭﺼﺼﺨﺘﻤﻟﺍ
ﻡﻅﻨ
ﻕـﻴﻘﺤﺘ ﻁﻴﻁﺨﺘﻟﺍ
ﻲﺠﻴﺘﺍﺭﺘﺴﻹﺍﻱﺫﻟﺍﻤﻀﻴ
ـ ﺓﺯﻫﺎﺠﻟﺍ
ﺱﺒﻼﻤﻟﺍ
ﻊﻨﺎﺼﻤ
ﺀﺍﺩﺃ
ﻥﻴﺴﺤﺘ
ﻥ
.
١
-
١
-
ﻹﺍ
ﻁﻴﻁﺨﺘﻟﺍ
ﺕﺍﻭﻁﺨ ﻲﺠﻴﺘﺍﺭﺘﺴ ﺱﺒﻼﻤﻟﺍ
ﻊﻨﺎﺼﻤﻟ ﺓﺯﻫﺎﺠﻟﺍ
Strategic planning steps for apparel factories
١
-
١
-
١
-
ﺩﻴﺩﺤﺘ ﺕﺎﺠﺎﻴﺘﺤﺇﻥﻤ
ﺀﻼﻤﻌﻟﺍ
ﺞﺘﻨﻤﻟﺍ
Definition the Customer Requires From a Product
ﺇ
ﺝﺎﺘﺤﺘ
ﻲﺘﻟﺍ
ﺕﺎﻋﺎﻨﺼﻟﺍ
ﻥﻤ
ﺓﺯﻫﺎﺠﻟﺍ
ﺱﺒﻼﻤﻟﺍ
ﻪﻋﺎﻨﺼ
ﺭـﺒﺘﻌﺘ
ﺙﻴـﺤ
ﺭﻴﻭﻁﺘ
ﻰﻟ
ﻟﺍ
ﻁﻭﻁﺨ
ﻲﻓ
ﺓﺭﻤﺘﺴﻤﻟﺍ
ﺔﻴﻤﻟﺎﻌﻟﺍ
ﺕﺍﺭﻭﻁﺘﻟﺍ
ﻩﺭﻴﺎﺴﻤ
ﻥﺎـﻜﻤﻹ
ﻕﺤﻼﺘـﻤ ﻤ ﻉﺍﻭﻨﺃ
ﻭ
ﺔﻀﻭ ﻙﻠﻬﺘﺴﻤﻟﺍ
ﻕﻭﺫ
ﻰﻀﺭﻴ
ﺭﻭﻁﺘﻤ
ﺞﺘﻨﻤ
ﻡﻴﺩﻘﺘ
ﻥﻜﻤﻴ
ﻰﺘﺤ
ﺔﺸﻤﻗﻷﺍ
.
)
٤
(
لﺜﻤﺘﺘﻭ ﺕﺎﺠﺎﻴﺘﺤﺇﻥﻤ
ﺀﻼﻤﻌﻟﺍ
ﺞﺘﻨﻤﻟﺍﻲﻓ
ﺔﻴﻟﺎﺘﻟﺍ
ﺭﺼﺎﻨﻌﻟﺍ
:-
ﺓﺩﻭﺠﻟﺍ
Quality
ﻡﻴﻠﺴﺘﻟﺍ
Delivery
ﺔﻔﻠﻜﺘﻟﺍ
Cost
ﻭ
ﺞﺘﻨﻤﻟﺍ
ﺹﺌﺎﺼﺨﻭ
ﺔﻌﻴﺒﻁﻟ
ﺎﻘﻓﻭ
ﺓﺭﻴﻐﺘﻤ
ﺞﺘﻨﻤﻟﺍ
ﻥﻤ
ﺀﻼﻤﻌﻟﺍ
ﺕﺎﺠﺎﻴﺘﺤﺍ
ﺭﺒﺘﻌﺘ
ﻭ ﺔﻘﺒﺎﺴﻟﺍ
ﺭﺼﺎﻨﻌﻟﺍ
ﻥﻤ
ﻪﻘﻴﻘﺤﺘ
ﺏﻭـﻠﻁﻤﻟﺍ
ﻯﻭﺘﺴﻤﻟﺍ
ﻙﻟﺫﻜ
.
)
٦٧
(
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