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Learning the art of Innovation
“One denition of insanity is tokeep on doing the same thingand expect different results.”
—Zig Ziglar
is nnovton mpotnt? Cn t be tuht?O s t just ft, ke n e fo musc on eye fo t?Do cdbod toet ppe tubes eypy nto the pocess? O does CBC’s in-novton insttute just need few moebucks fo bette suppes?
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Friday morning, April17th, 8
AM
.
CBC BusnessDeptment instucto
Gene Holand
(rhymeswith Poland, not Holland)
ooks out ove 20+ studentswho hve sned up toen how to do somethnced “nnovtn.” Mnypeope e fm wththt wod but sedom uset. accodn to Hond—nd mnyothes—vey few peope ctuy do t.
“Innovate: To introduce some
-
thing new; make changes inanything established.”
—raNDOM HOUSE DiCTiONarY OFTHE ENgliSH laNgUagE ©2009
Dscuss Coumb Bsn Coee’s newinnovton insttute wth Hond. Youw he tht nnovton s necessyfo busnesses to sty n busness n thschnn, chenn wod. You whe tht YOU cn nnovte; tht ny-one cn. it’s bout enn nd ppy-n pocess; not posessn ft thtyou e smpy bon wth—o wthout.innovton sn’t new to Coumb BsnCoee o to gene Hond. Fusttedwth the dstnce between the technof mketn theoy n cssoom ndthe pctce of mketn n the own-up busness wod, Hond fomed
501(c) 3 (not-for-prot) marketing com
-pny wthn the coee.Tody CBC students tke pt n emketn pojects fo e busnesses.Possby the pom’s best-known poj-ect s
Kestrel Wines’
“ldy n red”bes—hhy-pofesson sceen-pnt-ed wne bottes fetun usttons of
The May Chamber Luncheon:the Third Monday,this month only!
Ths ye the Wshnton Stte les-tue s westn wth n enomous
nancial shortfall. As of this writing, the
dffeence between pojected evenuend wht the stte wnts to spend s nthe nehbohood of $9 Bon ove thenext two yes. Wshnton’s consttuton
doesn’t allow the state to run a decit.
Unke the coness, the estue hsto bnce the budet o ow thns toshut down when the noney uns out.On Mondy, My 18th— week tethn woud nomy be the cse—theChmbe w py host to Sento MkeHewtt, who w expn how they ddwht, s ths s wtten, seems mpossbe.Sento hewtt s membe of therepubcn pty nd thus n the decdedmnoty n Oymp these dys, whchshoud mke fo n nteestn pespec-tve on the ye’s budet bttes.Don’t foet to c 547-9755 to rSVP fothe monthy uncheon whch w be t11:30
aM
, Mondy, My 18th t the Pscored lon.
May 2009
Continued, Page 2
ovey des, t est one ookn qute bt ke Myn Monoe. iustto
Michael Rastovich
heped wth tht one...
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in 1999, aBC’s Nhtne sees ced,“The Deep Dve,” stoy bout Cfon“desn consutncy” iDEO. You HaVEused the desns. Mcosoft nd appecompute mce; sets n Toyots, Fodsnd Chyses; ccount sevce modesfo Bnk of amec nd aTMs fo WesFo; bottes nd cns fo Mcheob;
energy-efciency programs, vending
mchnes, toothpste squeeze tubes...the st oes on. govenment, medcne,entetnment nd moe. Poducts, se-vces, pckes nd expeences...Moe thn 1,000 ptents snce 1978 ndove 350 mjo ndusty wds snce1991 ue tht iDEO s spec. Sodoes the
BusinessWeek
stn n theTop 25 Most innovtve Compnes n2006 nd the Fst Compny nknmon 2008’s Top 10 Most innovtveCompnes. lst June, Hvd Bus-ness revew cted iDEO’s ppoch spovdn wy “...to tnsfom the wyyou deveop poducts, sevces, po-cesses — even sttey.” The tce sonne t
http://www.ideo.com/news/item/article/design-thinking1/
Innovation Institute participants work through the Innovation Methodology to use atoilet paper core as the base for a commercially-viable product.
John Heaton
—Pesdent of Kenne-wck-bsed Py Pus
Benets—found in
“The Deep Dve” wy to efocus hscompny. He contcted iDEO nd bento en bout “Desn Thnkn.”
IDEO Innovation Methodology
(highly abbreviated)
1. Understand the market, the client,the technology and the perceived constraints...2. Observe real people in real-life
situations to nd out what makes
them tick...3. Visualize new-to-the-world concepts and the customers whowill use them...
4. Evaluate and rene the prototypes
in a series of quick iterations...5. Implement the new concept for commercialization...
Tody Heton hs estuctued hscompny (wth hep fom iDEO) ndbeeves so stony n desn thnknpncpes nd pctce nd the nno-vton pocess tht he hs pesonynvested tme nd money to hep bnbout the innovton insttute pomt CBC nd outney wtes checks tohep peope to tke pt. and not justpeope fom Py Pus.anothe oc compny tht beeves nCBC’s innovton insttute s
TiLite.
atap’s Psco Chmbe of Commeceuncheon, Tlte Mketn Mne
Todd VanderHoogt
spoke bout wok-n wth Hond nd hs oup onsuested edesns fo one of thecompny’s Ttnum wheechs.afte seve weeks on the poject, theoup cme up wth numbe of des
and built a mock-up of a modied TiLite
ch tht VndeHoot sys the com-pny found nteestn. Not enouh toput the edesn nto poducton yet, but
Continued, Page 4
WORTH MENTIONING
Vicky Monteagudo
of
Caldwell BankerTomlinson Associated Brokers
ws eco-nzed s the top ses ssocte fo the stteof Wshnton n 2008.
Mike Lawrence
hs been nmed MnnDecto of the new Unted Kndom Nton Nucelbotoy. He w be bsed n nothen Ennd.
Franklin PUD
boke ound on $4 mon enovton.
ZieglerConstruction
s the contcto.
Dave Ruscitto
s the newPesdent nd CEO of
FluorHanford.Angie Mykel,
re Estte aent wth
Coldwell BankerTomlinson Associated Brokers,
nd he cents
Dan andJill Mulhausen,
were featured in the season nale of The
lenn Chnne’s
My First Home
.
Magill’s
restaurant in Pasco is celebrating their rst anni
-vesy. The estunt s octedt the ntesecton of rod 68 ndaent n Psco.
DuraShine Clean
hs moved the
Tri-Cities ofce to 1841 Terminal Drive in Richland.
Campbell & Company
eceved the Dve lennox awdfo the 14th tme. The wd s ven to the to the top 25lennox dees n Noth amec who demonstte out-stndn custome sevce.
Boating Solutions
hs new fc-
ity on Oregon Avenue. The rm
ses bot ptsnd ccessoes.
Duane Sams
s the new Decto of En-neen fo
Franklin PUD
.
Congressman Doc Hastings
eceved theSpt of Entepse awd fom the U.S.Chmbe of Commece.
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