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Marketing Mix

Marketing Mix

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Published by Mirza_Abbas

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Categories:Business/Law, Finance
Published by: Mirza_Abbas on Oct 14, 2009
Copyright:Attribution Non-commercial

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07/30/2013

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1
:
MARKITING PROCESS
MARKETING
MARKETING MIX
SUBMITTED TO:
SIR .WAQAS MANZOOR DAR
SUBMITTED BY:
Ghulam Abbas08011420-012
SECTION “A”
MBA 2
nd
 
2
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MARKITING PROCESS
UNIVERSITY OFGUJRAT
TABLE OF CONTENTS
Marketing 01Marketing process 01Novartis pharmaceutical …………………………………………………………02Business Objective 02Hierarchy 03Epilepsy (the disease) 06Business Scope 08External Analysis 010
 
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MARKITING PROCESS
Market Analysis 012Environmental Analysis …………………………………………………………017Internal Analysis 020SWOT Analysis 024MKT Positioning and Segmentation …………………………………………………………029Marketing Mix 034Pricing Plan 035Production Plan 037Promotional Plan 039Distribution Strategy 042
MARKETING
“ 
There are many definitions omarketing. The better definitions arefocused upon customer orientation and satisfaction of customer needs.” 

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