Media Questionnaire

Results
By Dale, Reuben, Reese and Samit

Over the July/ August 2009 period our

group conducted a questionnaire, asking 64
people a series of questions to find out their
tastes in movies, and how they viewed films
and trailers.
The Questionnaire
A copy of the questionnaire we asked
people.
 Study Group
The first three questions on our questionnaire defined the groups and
helped us to justify our reasons for why our results came out as they did.
What is your age?

25 1.What is your age?

20
The reason the
15 ages from 15 to
Ages

10
17Series
came 1 up the

most, is
5 because many
0 of the people we
91
- 1 121
-4 151
-7 182
-1 223
-5 36+ asked was our
Peoples
PeoplesAgeGender
Range
friends.
30

25
How many people

20 2.What is your
15 Series 1
gender?
10

0
 Study Group Continued..
3.What is your first language?

What is your first language?

60

50
Ammount of people

40

30

20

10

0
English French Spanish Italian German Urdu Chinese Gujurati
English mostly showed up because most ofLanguages
the people we asked were British
born. It was necessary that we asked this question because of the multi cultural
society we live in. Peoples first language is important especially in the case of
the Urdu and Gujurati speakers who were the ones who picked Bollywood
movies out of the other options.
 Question 4- What type of films do you watch?
After asking so many more men than women is was expected that the action
genre would be a favourite in the results. Bollywood was low because many of
the people we asked were not from that culture.
What type of films do you watch?

25

20
People asked

15
Series
10

0
Horror Comedy Bollywood Drama Thriller Action Martial Other
Arts
The ‘Other’ genre included animation/ anime, sport, adventure,
Film Genres
documentaries and other genres that were included as an option. We
decided to included this option because of the amount of genres and sub
genres there are.
 Question 5- How often do you watch movies?
From the study group I think that the reason why people watch films twice a week
is because it’s a relaxing activity you can do alone or as a group. Since people
download and stream movies that could be another reason why that option is so
high. The yearly option were very rare occurrences.

The N/A option was given for those who watched movies irregularly and could
not give definite answer.
 Question 6- Would you say in general you prefer?
People prefer the big special effects and Hollywood names that star in big
budget films so the result that we got was expected. People who chose the small
company productions were over the age of 22.
Would you say in general you prefer?

45
40
35
Ammount of people

30
25
Series1
20
15
10
5
0
Big Budget films Small company productions Both
We think that people prefer Big budget Production
movies because
types they can help you to
escape from ordinary life. Younger audiences seemed to prefer big budget
films because of the big actions sequences, special effects and famous
actors/ actresses that are linked to big budget movies.
Small company productions seemed to be preferred by the over 22’s, we
speculate that this is because of the mature themes which appear in the
plot.
Question 7- Have you ever download/streamed a movie online?
We think the results for this question were unexpected, this is probably due
to the amount of older people we asked.
Our group speculates that those that said ‘yes’ to downloading and
streaming videos online were younger members of the study group, who
do not want to pay for tickets they feel are expensive, since students and
kids only income is pocket money or EMA. It could also be speculated that
those who do download movies, do it only to see all the movies that come
out so often, usually every week.

Have you ever downloaded/ streamed a movie online?

45
40
35
30
People Asked

25
20
15
10
5
0
 Question 8- Where do you most often view teaser trailers?
Not everyone is able to use sites such as youtube confidently, and even less
people are familiar with specific teaser trailer sites.
Since TV is accessible to everyone it is understandable that it would be
most popular.
We didn’t include a question that specifically asked if people watched films
at the cinema, but we speculate that from these results those who did
watch films regularly were watching them on DVD or TV and so that is why
the cinema option has the least amount of votes.
Where do you most often view teaser trailers?

30

25
People Asked

20

15

10

0
TV Cinema Online
 Question 9- Has a teaser trailer ever made you want to see a
movie?

The reason why the results were mostly ‘yes’ is because the teaser trailers
that our study groups had seen were effective in grabbing their attention.

Has a teaser trailer ever made you want to see a movie?

60

50

40
People asked

30 Series1

20

10

0
Yes No Sometimes
Possible Answers
 Question 10- If so what movie?
This question was a continuation of the previous. We asked this to see
which films had teaser trailers good enough to hook the audience into
seeing the film.

The survey group felt that the following movies had good teaser trailers:

• I am Legend
• The Fast and the Furious: New Model
• The Dark Knight
• Transformers 2
• Finding Nemo
• Blood: The Last Vampire
• G-Force
• Spiderman 3
• Star Trek
• Xmen Origins: Wolverine
• G.I.Joe
• Public Enemies
• Harry Potter
• The Informant
• The Proposal
• My Sister’s Keeper
 Evidence of Results
These are some of the results we got back from people to back up our
graphs. Names were kept anonymous so that people told us their real
answers not what they thought would keep them out of trouble.
 How has the survey affected our teaser trailer?
From our results we can see that the survey group liked the horror, comedy, thriller
and ‘other’ genres most. Because of time and budget the best trailer we could make
would probably be of the horror, comedy or thriller genres. That way it would be
popular with the audience and be capable of being made without the use of special
effects.

Question 10 also affected our survey and made us look at how long we wanted our
teaser trailer to be. From the teaser trailers the survey group said we saw that ours
should be between 1 and 2 minutes.

Since the society we live in primarily speaks English our teaser trailer will only have
English dialogue.

We also saw that our trailer had to hook the audience but leave them wanting to know
more and follow the movie as it approached released.