On Page Optimization

Keyword Research

- Keyword Research is very important and can literally make orbreak or SEO campaign. Most popular mistake people make is to select one word or twokeywords to rank on. The whole idea of keyword research is to select realistic keywordswhich can bring in a significant amount of traffic. We use a paid version of WordTrackerand Google Keyword Research tool and involve our clients in keyword selection.

Title Tag Optimization

- Title tag appears at the top bar of your web browser. Based onthe keywords in this tag, search engines list the site relevant to the search made in theirengine. Its one of the important aspect of getting rankings in the search engine. Sincethis title also appear in search engines' result pages, appropriate use of keywords inpromotional language may result in more clickthroughs.

Robots.txt Optimization

- This file allows you to hide files or directories that you don'twish the search engine spiders to find. You can let us know which files or folders you donot want the spiders to crawl. The will be disallowed.

W3C Validation

- The markup validation service by the World Wide Web Consortium

(W3C) which allows internet users to check HTML documents for conformance toHTML or XHTML and is also a quick method for checking errors in code. We validateyour site(s) as per W3C guidelines.

Working on HTML Source Code

- Apart from tag title, there are other sections on yourweb page that can be optimized. These include: Meta Description Tag, Image Alt Tag,Adding Header Tag for important information on your web page. Sometimes we take outJavascripts and make them internal to increase Text to HTML ratio.

Image and Hyperlink Optimization

- We incorporate keywords in Alt Text of imagetag and title attribute of hyperlinks. This helps to a certain extent in search rankings.

Header Tag Optimization

- We incorporate keywords in to Heading Tags (H1 to H6).Search engines do consider this tag while ranking a site.

Canonicalization

- We add Canonical Link Element in source code to avoid duplicatecontent issues. This tag or link element is added between head tags.

LOCAL SEARCH WEBSITE OPTIMIZATIONLocal Search Engine Submission

- We submit your site to various local search engines.This helps to improve your local visibility over the net and get some local traffic as well.Customer Review Submission - Most customer check online business reviews beforemaking a purchase or signing up for a service. We submit reviews about your site orbusiness to these local search engines so that you remain one step ahead of yourcompetitors.

hCard Integration

- hCard is a simple, open, distributed format for representing people,companies, organizations, and places. hCard is one of several open microformatstandards suitable for embedding in your website. We create an hCard markup that issupported by local search engines and add it to your contact page.Updating Pages for Local Search - We update pages for local search by adding yourlocal contact address and telephone number in an "address" tag. This helps optimize asite well for local searches.

WEBSITE USABILITY AND CONVERSION

Installing Usability Tool on Website - We install a usability tool on your site to trackuser behavior on your website. This helps to note your site's strengths and weaknessesand work on them accordingly. This will help improve conversions.Monthly Website Conversion Tracking - We track your website conversions andprovide you with a report on a monthly basis.

CONTENT OPTIMIZATION

Website Content Writing - We write search engine friendly content for the websitebased on the keywords we have finalized.Blog, Article, and Press Release Writing - We write search engine friendly blogs,articles and, press releases for you. (amount depends on package selected)

WEB 2.0 AND SOCIAL MEDIA OPTIMIZATION

Social Bookmarking - Social Bookmarking is very popular these days as people preferto keep a list of their favorite websites online and also share it with others. Thesebookmarks also serve as backlinks for your website. Sites like Stumble Upon andDel.icio.us can send significant traffic to your site. Search Engines are using socialbookmarks as a part of their ranking algorithm. We submit your site to many popularsocial bookmarking sites. This helps your overall SEO strategy and adds to visibility of