small and medium business this might be information on a new product, or newventure, updates on the business, technical information about products or services– really you can post whatever you would like people to see.This is important for a number a reasons:One, you are able to allow your potential customers/clients up to date informationon your product/service, as well as specials, specifications etc.Two, it allow you to get feedback via viewers via the comments form.Three, it looks great to have updated content on your site to keep it lookingfresh.Four, Most Important: It is very important in helping your site get organictraffic. A interesting article could potentially read by millions of people, andmany people will read more about your company.This in fact is another form of online marketing called Article Marketing. Anumber of great social media sites such as digg.com, reddit.com and others aregreat places to start. Also having your site updated helps increase your sitevisibility on the organic (or not paid – see Adwords above – everything under thesponsored links) on Google.4. Get SocialtwitterAlthough not all small business may think they have a need for socialnetworking, it can be a important part of business online profile. Services suchas Twitter and Facebook are enjoyed by hundreds of millions of people every day.Needless to say people use Facebook mainly for connecting to friends, but it isstill very important.Creating a Facebook Page is easy and allows you to communicate with your customersand clients simply, it makes your company accessible. You could used Facebook andTwitter for advertising new product lines to create a buzz, as well as enticingpeople to your site through Facebook and Twitter specials. Even competitions arepossible – it’s only limited by your imagination. Social networking is also a goodway to get a buzz happening about an event you have planed. You can even manageregistrations online.This has the added effect of making your business much more visible in the searchengines, thus increasing your traffic to your site. In the longer term a wellmaintained social campain can bring customers from all over the world (And justdown the road) It can be a very important tool for a small business.Of course this is only the tip of the iceberg, they is many ways to use socialmedia to increase your profits. Contact your web professional to see how they canhelp define your business online profile.5. Online AdvertisingyahooI know I mentioned Google Adwords PPC above, but really their is so much morethan just Adwords. Yahoo.com also has a service similar to Adwords that advertiseson the Yahoo.com network of sites. There is also Facebook.com Youtube.com thatoffers their advertising oppertunities. When you add in even more advertising formsuch has paid tweets, CPA networks, ebay, craigslist, tradingpost.com and others,you can see just how many places their are to advertise online.Not all these would be suitable to all business of course. A online advertisingstrategy is vital to determine which form to pursue or which not to worry about.