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Presentation on Green Marketing

Presentation on Green Marketing

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Published by kamdica
Presentation on Green Marketing
Presentation on Green Marketing

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Categories:Types, School Work
Published by: kamdica on Oct 14, 2009
Copyright:Attribution Non-commercial

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03/06/2014

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GREEN MARKETING
BY-a2zmba.blogspot.com
 
What is Green Marketing?
The study of the positive and negative aspects of marketing activities on pollution, energy depletionand non-energy resource depletion.” –AMA, 1975Green Marketing or Environmental Marketingconsists of all activities designed to generate andfacilitate any exchanges intended to satisfy humanneeds or wants, such that the satisfaction of theseneeds and wants occurs, with minimal detrimentalimpact on the natural environment.”
 
Why Is It Important
LimitedResourcesAlternativeWaysUnlimitedWants
 G R  E E N  MA R  K  E T I N G
Green Marketing looks at how marketing activities utilize limitedresources, while satisfying consumers’ unlimited wants, both of individuals and industry, as well as achieving the sellingorganization's objectives

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