Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Standard view
Full view
of .
Look up keyword
Like this
0 of .
Results for:
No results containing your search query
P. 1
The Procter & Gamble Company Address: One Procter & Gamble

The Procter & Gamble Company Address: One Procter & Gamble

Ratings: (0)|Views: 2,289 |Likes:
Published by janu22
P&G company
P&G company

More info:

Published by: janu22 on Oct 14, 2009
Copyright:Attribution Non-commercial


Read on Scribd mobile: iPhone, iPad and Android.
download as TXT, PDF, TXT or read online from Scribd
See more
See less





The Procter & Gamble CompanyAddress:One Procter & Gamble PlazaCincinnati, Ohio 45202-3315U.S.A.Telephone: (513) 983-1100Fax: (513) 983-9369http://www.pg.com/Statistics:Public CompanyIncorporated: 1890Employees: 110,000Sales: $51.41 billion (2004)Stock Exchanges: New York National (NSX) Amsterdam Paris Basel Geneva LausanneZrich Frankfurt Brussels
Ticker Symbol: PGNAIC: 311111 Dog and Cat Food Manufacturing; 311919 Other Snack FoodManufacturing; 311920 Coffee and Tea Manufacturing; 322291 Sanitary Paper ProductManufacturing; 325412 Pharmaceutical Preparation Manufacturing; 325611 Soap andOther Detergent Manufacturing; 325612 Polish and Other Sanitation GoodManufacturing; 325620 Toilet Preparation Manufacturing; 339994 Broom, Brush, andMop ManufacturingCompany Perspectives:We will provide branded products and services of superior quality and value thatimprove the lives of the world's consumers. As a result, consumers will reward uswith leadership sales, profit, and value creation, allowing our people, ourshareholders, and the communities in which we live and work to prosper.Key Dates:1837: William Procter and James Gamble form Procter & Gamble, a partnership inCincinnati, Ohio, to manufacture and sell candles and soap.c. 1851: Company's famous moon-and-stars symbol is created.1878: P&G introduces White Soap, soon renamed Ivory.1890: The Procter & Gamble Company is incorporated.1911: Crisco, the first all-vegetable shortening, debuts.1931: Brand management system is formally introduced.1946: P&G introduces Tide laundry detergent.1955: Crest toothpaste makes its debut.1957: Charmin Paper Company is acquired.1961: Test marketing of Pampers disposable diapers begins.1963: Company acquires the Folgers coffee brand.1982: Norwich-Eaton Pharmaceuticals is acquired.1985: P&G purchases Richardson-Vicks Company, owner of the Vicks, NyQuil, and Oilof Olay brands.1988: Noxell Corporation, maker of Noxema products and Cover Girl cosmetics, isacquired.1991: Max Factor and Betrix cosmetic and fragrance lines are bought from Revlon,Inc.1992: Pantene Pro-V shampoo is introduced.1993: Major restructuring is launched, involving 13,000 job cuts and 30 plantclosures.1997: Company acquires Tambrands, Inc., maker of the Tampax line of tampons.
1998: Organization 2005 restructuring is launched.1999: Premium pet food maker Iams Company is purchased.2001: P&G acquires the Clairol hair-care business from Bristol-Myers SquibbCompany.2002: Jif peanut butter and Crisco shortening brands are divested.2003: Company acquires a controlling interest in German hair-care firm Wella AG.Company History:The Procter & Gamble Company (P&G) is a giant in the area of consumer goods. Theleading maker of household products in the United States, P&G has operations innearly 80 countries around the world and markets its nearly 300 brands in morethan 160 countries; more than half of the company's revenues are derived overseas.Among its products, which fall into the main categories of fabric care, home care,beauty care, baby care, family care, health care, snacks, and beverages, are 16that generate more than $1 billion in annual revenues: Actonel (osteoporosistreatment); Always (feminine protection); Ariel, Downy, and Tide (laundry care);Bounty (paper towels); Charmin (bathroom tissue); Crest (toothpaste); Folgers(coffee); Head & Shoulders, Pantene, and Wella (hair care); Iams (pet food); Olay(skin care); Pampers (diapers); and Pringles (snacks). Committed to remaining theleader in its markets, P&G is one of the most aggressive marketers and is thelargest advertiser in the world. Many innovations that are now common practices incorporate America--including extensive market research, the brand-managementsystem, and employee profit-sharing programs--were first developed at Procter &Gamble.1837 Launch: Maker of Candles and SoapIn 1837 William Procter and James Gamble formed Procter & Gamble, a partnership inCincinnati, Ohio, to manufacture and sell candles and soap. Both men had emigratedfrom the United Kingdom. William Procter had emigrated from England in 1832 afterhis woolens shop in London was destroyed by fire and burglary; Gamble came fromIreland as a boy in 1819 when famine struck his native land. Both men settled inCincinnati, then nicknamed "Porkopolis" for its booming hog-butchering trade. Thesuggestion for the partnership apparently came from their mutual father-in-law,Alexander Norris, who pointed out that Gamble's trade, soap making, and Procter'strade, candle making, both required use of lye, which was made from animal fat andwood ashes.Procter & Gamble first operated out of a storeroom at Main and Sixth streets.Procter ran the store while Gamble ran the manufacturing operation, which at thattime consisted of a wooden kettle with a cast-iron bottom set up behind the shop.Early each morning Gamble visited houses, hotels, and steamboats collecting ashand meat scraps, bartering soap cakes for the raw materials. Candles were Procter& Gamble's most important product at that time.Procter & Gamble was in competition with at least 14 other manufacturers in itsearly years, but the enterprising partners soon expanded their operationsthroughout neighboring Hamilton and Butler counties. Cincinnati's location on theOhio River proved advantageous as the company began sending its goods downriver.In 1848 Cincinnati was also linked to the major cities of the East via rail, andProcter & Gamble grew.Around 1851, when P&G shipments were moving up and down the river and across thecountry by rail, the company's famous moon-and-stars symbol was created. Becausemany people were illiterate at this time, trademarks were used to distinguish onecompany's products from another's. Company lore asserts that the symbol was firstdrawn as a simple cross on boxes of Procter & Gamble's Star brand candles bydockhands so that they would be easily identifiable when they arrived at theirdestinations. Another shipper later replaced the cross with an encircled star, andeventually William Procter added the familiar 13 stars, representing the original13 U.S. colonies, and the man in the moon.The moon-and-stars trademark became a symbol of quality to Procter & Gamble's base
of loyal customers. In the days before advertising, trademarks were a product'sprincipal means of identification, and in 1875 when a Chicago soap maker beganusing an almost-identical symbol, P&G sued and won. The emblem, which wasregistered with the U.S. Patent Office in 1882, changed slightly over the yearsuntil 1930, when Cincinnati sculptor Ernest Bruce Haswell developed its modern-dayform.During the 1850s Procter & Gamble's business grew rapidly. In the early part ofthe decade the company moved its operations to a bigger factory. The new locationgave the company better access to shipping routes and stockyards where hogs wereslaughtered. In 1854 the company leased an office building in downtown Cincinnati.Procter managed sales and bookkeeping and Gamble continued to run themanufacturing. By the end of the decade, the company's annual sales were more than$1 million, and Procter & Gamble employed about 80 people.Prospering During the Civil WarProcter & Gamble's operations were heavily dependent upon rosin--derived from pinesap--which was supplied from the South. In 1860, on the brink of the Civil War,two young cousins, James Norris Gamble and William Alexander Procter (sons of thefounders), traveled to New Orleans to buy as much rosin as they could, procuring alarge supply at the bargain price of $1 a barrel. When wartime shortages forcedcompetitors to cut production, Procter & Gamble prospered. The company suppliedthe Union Army with soap and candles, and the moon and stars became a familiarsymbol with Union soldiers.Although Procter & Gamble had foreseen the wartime scarcities, as time wore on,its stockpile of raw materials shrank. In order to keep up full production thecompany had to find new ways of manufacturing. Until 1863 lard stearin was used toproduce the stearic acid for candle making. With lard expensive and in shortsupply, a new method was discovered to produce the stearic acid using tallow. Whatlard and lard stearin was available was instead developed into a cooking compound.The same process was later adapted to create Crisco, the first all-vegetableshortening. When P&G's supply of rosin ran out toward the end of the war, thecompany experimented with silicate of soda as a substitute, which later became akey ingredient in modern soaps and detergents.Launching Ivory Soap in 1878After the war Procter & Gamble expanded and updated its facilities. In 1869 thetranscontinental railroad linked the two coasts and opened still more markets toProcter & Gamble. In 1875 the company hired its first full-time chemist to workwith James Gamble on new products, including a soap that was equal in quality toexpensive castile soaps, but which could be produced less expensively. In 1878Procter & Gamble's White Soap hit the market and catapulted P&G to the forefrontof its industry.The most distinctive characteristic of the product, soon renamed Ivory soap, wasdeveloped by chance. A worker accidentally left a soap mixer on during his lunchbreak, causing more air than usual to be mixed in. Before long Procter & Gamblewas receiving orders for "the floating soap." Although the office was at firstperplexed, the confusion was soon cleared up, and P&G's formula for White Soapchanged permanently.Harley Procter, William Procter's son, developed the new soap's potential. HarleyProcter was inspired to rename the soap by Psalm 45: "all thy garments smell ofmyrrh, and aloes, and cassia, out of the ivory palaces whereby they have made theeglad." Procter devoted himself to the success of the new product and convinced theboard of directors to advertise Ivory. Advertising was risky at the time; mostadvertisements were placed by disreputable manufacturers. Nevertheless, in 1882the company approved an $11,000 annual advertising budget. The slogan "99% pure"was a welcome dose of sobriety amidst the generally outlandish advertising claimsof the day. Procter, committed to the excellence of the company's products, hadthem analyzed and improved even before they went to market. This practice was theorigin of P&G's superior product development. Procter believed that "advertisingalone couldn't make a product successful--it was merely evidence of a

Activity (9)

You've already reviewed this. Edit your review.
1 hundred reads
1 thousand reads
Joel Kawasaki liked this
Answaf Ansu liked this
jitu_gayakwad liked this
act_64 liked this
Usha Aravinth liked this

You're Reading a Free Preview

/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->