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GEARS March 2014

GEARS March 2014

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Published by gearsmagazine1
GEARS Magazine's Torque Converter issue featuring technical articles on the 68RFE: Flexing its Muscle, How to properly diagnose converter shudder. A look at GM Grade Braking systems.
Plus our feature supplier profile on WIT Whatever It Takes Transmission Parts, Inc, - The Partnership the Pledge.
Complete program information on the upcoming TCRA (Torque Converter Rebuilders Assoc.) annual seminar.
Management articles and the latest news from around the industry. All in this issue of GEARS March 2014.
GEARS Magazine's Torque Converter issue featuring technical articles on the 68RFE: Flexing its Muscle, How to properly diagnose converter shudder. A look at GM Grade Braking systems.
Plus our feature supplier profile on WIT Whatever It Takes Transmission Parts, Inc, - The Partnership the Pledge.
Complete program information on the upcoming TCRA (Torque Converter Rebuilders Assoc.) annual seminar.
Management articles and the latest news from around the industry. All in this issue of GEARS March 2014.

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Published by: gearsmagazine1 on Mar 04, 2014
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04/28/2014

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The Partnership – The Pledge
WIT feature story inside! 
MARCH 2014
FOR THE TRANSMISSION REBUILDING INDUSTRY 
 
68RFE: Flexing Its Muscle
Transmission Shudder or Engine Performance?
TM
 
Installing
 Imitation Parts
can givetransmissions and your shop
a Black Eye
 Visit www.sonnax.com for details. • 800-843-2600 • 802-463-9722
Sonnax is an Employee-Owned Company 
Transmissions are finely tuned systems,  just like the Sonnax approach to repairing valve bodies.The only way to
guarantee
 the system works is by fixing problems the way Sonnax intended - using our authentic system of parts, tools and fixtures.We know you won't risk the quality of your work with inferior, look-alike parts. Your reputation is worth more than a few dollars for cheaper substitutes.
 Accept NO substitutes, tell your distributor you will ONLY accept genuine Sonnax products.
Trust in Sonnax to keep you in the loop. Become a Sonnax Insider today at www.sonnax.com.
© Sonnax Industries, Inc
 Always Ask For
Genuine 
 Sonnax Parts
 
SPECIAL INTEREST & TECHNICAL
 4 LET'S PLAY BALL: 68RFE: Flexing Its Muscle
 by Lance Wiggins
 10 
KEEP THOSE TRANN'S ROLLING
: Transmission Shudder or Engine Performance?
 by Pete Huscher 
 16 Stop Holding Me Back! A Look at Grade Braking Systems
 by Steve Garrett 
 20 The Partnership The Pledge WIT Feature Story! 24 FUN WITH TRANSMISSIONS: Sometimes the Smartest Thing Is Just to Ask
 by Bill Brayton
 26 For Flushing Sake!
 
 by Lance Wiggins
 30 WHAT'S WORKING: What Worked for the Beatles
 by Rodger Bland 
 34 What’s your biggest sales challenge? Could it be you?
 by Jim Cathcart 
 36 UP YOUR BUSINESS: “He Changed His Mind” 
 by Thom Tschetter 
 40 21 Ways To Unexpected, Great Customer Service 
 by Nancy Friedman
 44 Horsepower for an Hour, “The Hottest Automotive Talk Radio Show in the Nation”
 by Steve Bodofsky 
 56 ATRA and TCRA, Together Again for the TCRA Seminar this April
DEPARTMENTS
 2 FROM THE CEO: Become a Quitter  
 by Dennis Madden
 61 Powertrain Industry News 66 Shoppers and Classified 72 List of Advertisers
 The views expressed in this publication should not necessarily be interpreted as the official policy of the Automatic Transmission Rebuilders Association (ATRA). Publication of product information or any advertising does not imply recommenda-tion by ATRA.
GEARS
, a publication of ATRA, 2400 Latigo Avenue, Oxnard, CA 93030, is published for the betterment of the transmission industry and is distributed nine times per year. No part of this issue may be reproduced without prior written permission of the publisher.
GEARS
 is distributed to members of the transmis-sion industry in the United States, Canada, ATRA Members in Mexico & Europe, and related automotive industry firms and individually. Send changes of address to
GEARS
 in care of ATRA. Subscriptions are available by contacting
GEARS
 in care of ATRA. Advertisers and advertising agencies assume full liability for all content of adver-tisements printed and also assume full responsibility for any claims arising there-from against the publisher. The publisher reserves the unqualified right to reject any advertising copy as it deems appropriate, with or without cause.
GEARS
 is designed to provide accurate and authoritative information in regard to the subject matter covered. It is distributed with the understanding the publisher is not engaged in rendering legal, accounting or other professional service. If legal advice or other expert assistance, is required, the services of a competent profes-sional person should be soughtfrom a Declaration of Principles jointly adopted by a Committee of the American Bar Association and Committee of Publishers.
GEARS
 also welcomes articles submitted by members of the industry.
GEARS
 considers all articles for publication that contribute positively to the welfare of the transmission industry, and reserves the right to edit all articles it publishes. If you would like to submit an article to
GEARS
, include background information about the author and a telephone number where he/she may be reached. If you want submissions returned, enclose a self-addressed, stamped envelope.
 Publisher Dennis Madden Managing Editor Rodger Bland Technical Director Lance Wiggins Advertising Frank Pasley Senior Designer Jeanette Troub
 
Contributing Editors:
 Steve Bodofsky Jim Cathcart Nancy Friedman Thom Tschetter  
ATRA Technical Staff:
 Bill Brayton
Mike Brown Steve Garrett Pete Huscher Mark Puccinelli Mike Souza Jarad Warren
Seminars & Convention Mgr 
 
Vanessa Velasquez
Editorial and Business Offices
2400 Latigo Avenue, Oxnard CA 93030Phone (805) 604-2000Fax (805) 604-2006
 www.gearsmagazine.com www.atra.com
TABLE OF CONTENTS
FOR THE TRANSMISSION REBUILDING INDUSTRY 
G
 
EARS
MARCH 2014PHONE (805) 604-2000
Sometimes the Smartest Thing Is Just to AskPage 16
68RFE: Flexing Its Muscle
Page 4
Transmission Shudder or Engine Performance?Page 10
POSTMASTER: Send address changes to GEARS, P.O. Box 16118, North Hollywood, CA 91615-6118Publications Mail Agreement No. 40031403Return Undeliverable Canadian Addresses to:Station A, PO Box 54, Windsor, ON N9A 6J5Email: gears@atra.comIssue #182 Printed in U.S.A. Copyright ATRA 2014
Be sure to read our Feature Story, The Partnership – The Pledge, WIT, page 20,
(Paid Advertisement)

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