SPECIAL INTEREST & TECHNICAL
4 LET'S PLAY BALL: 68RFE: Flexing Its Muscle
by Lance Wiggins
KEEP THOSE TRANN'S ROLLING
: Transmission Shudder or Engine Performance?
by Pete Huscher
16 Stop Holding Me Back! A Look at Grade Braking Systems
by Steve Garrett
20 The Partnership – The Pledge – WIT Feature Story! 24 FUN WITH TRANSMISSIONS: Sometimes the Smartest Thing Is Just to Ask
by Bill Brayton
26 For Flushing Sake!
by Lance Wiggins
30 WHAT'S WORKING: What Worked for the Beatles
by Rodger Bland
34 What’s your biggest sales challenge? Could it be you?
by Jim Cathcart
36 UP YOUR BUSINESS: “He Changed His Mind”
by Thom Tschetter
40 21 Ways To Unexpected, Great Customer Service
by Nancy Friedman
44 Horsepower for an Hour, “The Hottest Automotive Talk Radio Show in the Nation”
by Steve Bodofsky
56 ATRA and TCRA, Together Again for the TCRA Seminar this April
2 FROM THE CEO: Become a Quitter
by Dennis Madden
61 Powertrain Industry News 66 Shoppers and Classified 72 List of Advertisers
The views expressed in this publication should not necessarily be interpreted as the official policy of the Automatic Transmission Rebuilders Association (ATRA). Publication of product information or any advertising does not imply recommenda-tion by ATRA.
, a publication of ATRA, 2400 Latigo Avenue, Oxnard, CA 93030, is published for the betterment of the transmission industry and is distributed nine times per year. No part of this issue may be reproduced without prior written permission of the publisher.
is distributed to members of the transmis-sion industry in the United States, Canada, ATRA Members in Mexico & Europe, and related automotive industry firms and individually. Send changes of address to
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is designed to provide accurate and authoritative information in regard to the subject matter covered. It is distributed with the understanding the publisher is not engaged in rendering legal, accounting or other professional service. If legal advice or other expert assistance, is required, the services of a competent profes-sional person should be soughtfrom a Declaration of Principles jointly adopted by a Committee of the American Bar Association and Committee of Publishers.
also welcomes articles submitted by members of the industry.
considers all articles for publication that contribute positively to the welfare of the transmission industry, and reserves the right to edit all articles it publishes. If you would like to submit an article to
, include background information about the author and a telephone number where he/she may be reached. If you want submissions returned, enclose a self-addressed, stamped envelope.
Publisher Dennis Madden Managing Editor Rodger Bland Technical Director Lance Wiggins Advertising Frank Pasley Senior Designer Jeanette Troub
Steve Bodofsky Jim Cathcart Nancy Friedman Thom Tschetter
ATRA Technical Staff:
Mike Brown Steve Garrett Pete Huscher Mark Puccinelli Mike Souza Jarad Warren
Seminars & Convention Mgr
Editorial and Business Offices
2400 Latigo Avenue, Oxnard CA 93030Phone (805) 604-2000Fax (805) 604-2006
TABLE OF CONTENTS
FOR THE TRANSMISSION REBUILDING INDUSTRY