A publication of the Ohio University
Society of Professional Journalists
The Great Healthcare Debate: A Closer Look
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Cameron Glover art
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Rohan Kusre
SCRIPPS
NEWS
With the Obama administration making waves in the political realm, the media continue to report on the issue. What effect will the coverage have on viewer opinion and the ultimate result of the healthcare bill?
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Healthcare: The word is everywhere. Whether one knows exactly
what it means or not, there is no avoiding it. From newspapers tomagazines and television to the Internet, practically every media sourcehas been reporting some coverage of the Obama Administration’shealthcare plans and debates. But is there such a thing as too muchcoverage? Better yet, can the amount of coverage affect a person’sopinion about it?The Society of Professional Journalists will be discussing these
questions and more in their next meeting tonight at 5 p.m. in Scripps111. Kevin Zieber and Gina Edwards, both programming directors for
SPJ, will lead a forum focusing on the way that the media is portrayinghealthcare, whether there is a bias in the media coverage and what theresulting coverage is doing to the image and reputation of the media and
journalists. Zieber and Edwards will give a brief background on media
“buzzwords” and show several video clips portraying examples of fairand poor coverage.“It is a huge issue about which few people seem to have even the most
basic understanding,” Zieber said. He suggests that a possible problem
for reporting on the issue, and others like it, can arise when a journalistforgets or ignores his or her ethicalboundaries. “We also need to look in themirror as journalists and ask ourselveswhat our role is and what pitfalls being amedia star can lead us into.”
In a study conducted in Summer 2009by the Media Research Center’s Business
& Media Institute, results showed thatbroadcast coverage of Obama’s healthcareplan heavily tilted in favor of the liberal
point of view. Among the ndings, theBMI discovered that 70 percent of the
sound bites from three major stations werein favor of Obama’s plan. They also foundthe news stations were exaggerating thenumber of uninsured Americans by almost
40 million people.
The BMI also reported that when thehealthcare plan suffers any type of setback,the news stations barely reported on the
story. On July 17, after having passed anestimated $554 billion tax increase to helppay for the health plans, NBC devoted 12
seconds of its four hour newscast to reportthe tax increase.This media coverage is calling into question the morals of televisionstations, newspapers and other media outlets because of biased reporting.Because the media is playing such a vital role in the debate, answeringthese questions is necessary when discussing the topic.Even unlikely sources are getting involved in the media debate over
healthcare. On Sept. 26, Saturday Night Live, a late night entertainment
and comedy program performed a parody of President Obama,criticizing his healthcare media blitz to almost every television station.The parody included Obama doing interviews with ESPN, The CW andthe Food Network. The show also made a point to show that Obamawould not be doing interviews with the traditionally conservative newsnetwork, Fox News.
From David Letterman to CNN, Obama is using the media to putthe word out about his healthcare reforms in new ways. However, polls
show that the overexposure of healthcare news from the summer throughthe fall has worn out viewers and readers and has begun to turn off theirsupport of the bill.
Professor Kevin Grieves of broadcast journalism and international
media and former writer and producer for CNN says that the type of media coverage of healthcare applies tomany political and social issues.“Broadcast journalism can give voiceto a wide cross-section of people in oursociety, and that’s important with anissue as this one,” he said in an e-mail.“On the other hand, there are those whocriticize broadcast journalists for focusingtoo much on the back-and-forth between
prominent political gures and not enough
on substantive issues related to healthcarereform.”
According to a summary of ndingspublished by The Pew Research Center for
the People & the Press, healthcare remainsat the top of the news agenda for nearly half
of the 1,003 adults surveyed between Aug.14 and 17, which was an increase from the
previous months’. As the debate continues, journalists and media personalities proceedto provide all sorts of coverage. Just be
careful to notice fact from ction.
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Left Images: SPJ Members paint the wallbehind Bentley Hall on Oct. 12.
additional reporting
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Caitlin Ash
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