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AMHERST MEDIA
®
PHOTOGRAPHY BOOKS
FALL 2009
WWW.AMHERSTMEDIA.COM •
PHONE (800) 622-3278, FAX (800) 622-3298
COMMERCIALPHOTOGRAPHYHANDBOOK
BUSINESS TECHNIQUESFOR PROFESSIONAL DIGITALPHOTOGRAPHERS
 Available 9/09
Learn to ensure that your products fit themarkets in which you are trying to sellthem, expose your products to customers who have the money and desire to buy them, and make important financial deci-sions to minimize your business expensesand maximize your profits.
$34.95 list,8 
1
 / 
2 
x11, 128p, 110 full-color images, Tuck.(ISBN-13: 978-1-58428-260-0) Order no. 1890.
FEATURES:
What licensing,copyrights,and usage feesmean to your bottom lineThe business,pricing,and service practicesthat spell successThe legal aspects of commercial photog-raphy,from contracts,to model and prop-erty releases,to insurance and taxesFinancial strategies to ensure the longevityof your business
CREATIVE WEDDINGALBUMDESIGN
WITH ADOBE
®
PHOTOSHOP
®
 Available 9/09
To survive in the digital era, professionalphotographers need to do what the con-sumer can’t. That means studios must havegreat artistry and technique even
after 
theshutter is clicked. In this book, acclaimedphotographer and imaging instructor Mark Chen shows you how Photoshop can beused to design wedding albums that willhelp your work rise above the competition.
$34.95 list, 8 
1
 / 
2 
x11, 128p, 225 full-color images,Chen. (ISBN-13: 978-1-58428-261-7) Order no.1891.
FEATURES:
Creating seamless collages using Layer MasksAdjusting perspective to create moredimensional compositionsImplementing Layer Blending Modes formore convincing illusionsThe importance of preproduction planningon postproduction success
CHRISTOPHER GREY’S
STUDIOLIGHTING
TECHNIQUESFORPHOTOGRAPHY
TRICKS OF THE TRADEFOR PROFESSIONAL DIGITALPHOTOGRAPHERS
 Available 10/09
Christopher Grey takes the intimidation outof studio lighting with powerful techniquesthat can be emulated and refined to suit your style. With these strategies—and somepractice—you’ll be able to approach each of  your sessions with complete confidence!
$34.95 list, 8 
1
 / 
2 
x11, 128p, 320 full-color images,Grey. (ISBN-13: 978-1-58428-271-6) Order no.1892.
FEATURES:
Mastering the use of softboxes,umbrellas,reflectors,grids,barn doors,beauty bowls,and moreIdentifying and creating traditional portraitlighting patterns—plus ideas for breakingthe rules with unexpected effectsControlling the specularity,spread,and depthof lightConducting lighting tests to refine yourstudio techniques
 
THEBEGINNER’SGUIDETO
PHOTOGRAPHINGNUDES
 Available 10/09
Nudes are a classic subject for artists in all mediums, but perhaps particularly for pho-tographers. In this book, Peter Bilous puts you on the path to success in this fundamen-tal, yet ever-evolving, art form. Bilous covers every aspect of finding the right models,planning and executing a successful session, and getting your images out into the world.
$34.95 list, 8 
1
 / 
2 
x11, 128p, 200 color and b&w images, Bilous. (ISBN-13: 978-1-58428-263-1)Order no. 1893.
FEATURES:
Creating nude images with new models,experienced models,and everyday peopleChoosing lighting equipment,cameras,and lenses to meet your technical and creative needsCreating a detailed (but flexible) plan for each session in order to maximize your resultsTechniques for posing your model and working with her during the session
PORTRAITLIGHTINGFORDIGITALPHOTOGRAPHERS
THE BASICS AND BEYOND
 Available 11/09
Portrait lighting involves the interaction of many complex components, but StephenDantzig makes it simple to learn, showing you the hows and whys of portrait lightingand providing concise demonstrations to make learning easy. More advanced techniquesare also included, allowing you to take your work to the next level with portraits thatreflect your unique creative vision.
$34.95 list, 8 
1
 / 
2 
x11, 128p, 230 full-color images, Dantzig.(ISBN-13: 978-1-58428-265-5) Order no. 1894.
FEATURES:
Creating classic lighting patterns such as Rembrandt,loop,and butterfly lightingUsing barebulb lighting—or refining the look with spotlights,beauty dishes,or softboxesPutting it all together with techniques for fashion images,corporate head shots,and more
FREELANCEPHOTOGRAPHER’SHANDBOOK
SUCCESS IN PROFESSIONAL DIGITAL PHOTOGRAPHY
,
2ND EDITION
 Available 11/09
Freelance photography is one of the world’s most diverse, interesting, and fulfilling ca-reers, but success requires a wide variety of skills. In this book, Cliff and Nancy Hollen-beck show you the ins and outs of the field. From determining the right specialty for you, to starting a small business, to delivering images to your clients, you’ll learn every-thing you need to know to succeed.
$34.95 list, 8 
1
 / 
2 
x11, 128p, 100 full-color images, Hollen- beck. (ISBN-13: 978-1-58428-266-2) Order no. 1895.
FEATURES:
Managing your cash flow,including tips for capitalization,tracking expenses,and moreAvoiding tax and legal problems—and what to do when they happenObtaining permits,licenses,and authorizations
 
 JEFF SMITH’S
SENIORPORTRAITPHOTOGRAPHYHANDBOOK
AGUIDEFORPROFESSIONALDIGITALPHOTOGRAPHERS
 Available 12/09
Senior portrait photographer and acclaimed educator Jeff Smith gives you the tools you need to im-prove the quality of your images and the profitability of your studio through better image design, mar-ket analysis, and business practices. Packed with real-world, no-nonsense information, this book chartsa clear path to success in the field—and helps ensure you’re doing everything in your power to max-imize every sale you make.
$34.95 list, 8 
1
 / 
2 
x11, 128p, 170 full-color images, Smith. (ISBN-13: 978-1-58428- 267-9) Order no. 1896.
 JERRY D’S
EXTREMEMAKEOVERTECHNIQUES
FORDIGITALGLAMOURPHOTOGRAPHY
 Available 12/09
In this book,
Rangefinder 
editor Bill Hurter teams up with acclaimed photographer Jerry D, revealingthe secrets of creating glamour images that bring out the very best in every woman—and hide allthose little problem areas that no subject wants to see. Step-by-step images and instructions walk youthrough the entire process, from careful styling (including a comprehensive tutorial on applyingmakeup), to posing and lighting, to dramatic postproduction enhancements.
$34.95 list, 8 
1
 / 
2 
x11, 128p,270 full-color images, Hurter. (ISBN-13: 978-1-58428-268-6) Order no. 1897.
PROFESSIONALCOMMERCIALPHOTOGRAPHY
TECHNIQUES AND IMAGES FROM MASTER DIGITAL PHOTOGRAPHERS
 Available 1/10
Lou Jacobs Jr. explores the work of ten top commercial photographers, presenting an insightful com-pilation of stories, strategies, and striking images covering a wide variety of specialties from fashionto architecture. These masters share their insights on every aspect of the profession, providing helpfuladvice on everything from marketing, to equipment, to the technical aspects of creating images intheir individual specialties. Sitting down with this book is like taking ten master classes—without hav-ing to leave the comfort of your living room!
$34.95 list, 8 
1
 / 
2 
x11, 128p, 160 full-color images, Jacobs. (ISBN- 13: 978-1-58428-269-3) Order no. 2006.
PROFESSIONALDIGITALTECHNIQUESFOR
PHOTOGRAPHINGBARANDBATMITZVAHS
 Available 1/10
Bar and bat mitzvahs have become a major source of income for party planners, caterers, DJs andbands, venues—and, of course, photographers. Unfortunately, relatively few photographers under-stand the details of the event. This book covers all of the important shots to get—from the synagogue,to the party, to family portraits—and gives you the background needed to appreciate the symbolismof each phase of the celebration. More importantly, you’ll gain a clear understanding of what to ex-pect, ensuring you’ll be prepared to beautifully document each moment.
$39.95 list, 8 
1
 / 
2 
x11, 128p, 140  full-color images, Turkel. (ISBN-13: 978-1-58428-270-9) Order no. 1898.
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