FOR IMMEDIATE RELEASE MARCH 2014
Americans’ Tech Confusions Revealed by New Study
A new study conducted by a leading money saving website in the US has revealed just how far knowledge of technology terms goes for the average Joe on the street; finding that over a quarter of Americans think a ‘gigabyte’ is an insect from South America, and two fifths thinking a ‘motherboard’ relates to the deck of a cruise ship.
Americans’ tech knowledge may not be as good as expected, as a new study by a leading money saving brand in the US has revealed the terms that leave the average Joe more than a little confused. According to the study, over three quarters of Americans can’t correctly identify what ‘SEO’ is, while one in eight thought ‘USB’ was an acronym for a country in Europe. The study was conducted by www.vouchercloud.net as part of research into the technology-related knowledge of consumers across the US, given that ‘technology coupons’ has been amongst the top searched-for terms on-site for the past 12 months consecutively. 2,392 men and women aged 18 and over from across the US took part, and were required to put their tech knowledge to the test. The study presented respondents with a list of technology related terms, as well as non-technology related terms; and asked them to select from a choice of three possible definitions what best defined the word they had been shown. Respondents were unaware that the study was specifically looking at knowledge of technology- hence why a mix of both normal and technology related words were used. According to the results, just 23% of respondents correctly identified ‘SEO’ as ‘Search Engine Optimisation’; with 77% of those taking part unable to correctly define the term. 27% of respondents incorrectly identified a ‘gigabyte’ as ‘an insect commonly found in South America’; whilst over two fifths, 42%, thought that a motherboard was correctly defined as ‘the deck of a cruise ship.’ Some of the most commonly misinterpreted technology terms by Americans, in no particular order, were revealed by the study as follows:
MP3- Star Wars Robot (23%)
Blu-Ray- Marine animal (18%)