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Instant Closed Door Sales

Instant Closed Door Sales

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Published by Zamar1

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Published by: Zamar1 on Oct 15, 2009
Copyright:Attribution Non-commercial


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Closed Door
 Welcome to Closed Door Sales, your do-it-yoursel guide to running specialater-hours sales that generate cashow ... ast!Once you’ve been through this guide, you should know exactly how to puttogether powerul invitation letters, how to plan the evening and how make more sales than you thought possible. More importantly, you’llhave a selection o marketing pieces to get you started.Te aim o this guide is to give you a COMPLEE strategy, rom startto nish. You’ll learn everything you need to know in order to run asuper successul closed door sale.Tis is the next step in your marketing success story. From this pointon, you’ll have the skills to make closed door sales work or you.I personally guarantee it.
How o Use Tis Guide
 Ater reading the introduction and background, jump straight in and start goingthrough ‘Te 5 Steps o Running a Protable Closed Door Sale’.Tese 6 sections cover every aspect o making your closed door sale a roaring success.Best o all, you’ll nd actual templates and examples o successul invitation letters. It really is as easy as lling in theblanks (your name, address and the time o the sale) and sending one o these letters out to your customers.Tese sample letters have already worked exceptionally well or a wide variety o businesses, and they’ll work or youtoo. It denitely makes it easy. Although it may be tempting to just ick straight through to the templates, I urge you to take the time and read the whole guide rst. We’ve kept it short and to the point, meaning you get all the inormation in just a ew hours. We’ve also made sure it’s really easy to understand. Tere’s nothing in here that is technical or hard to do - it’s allcommon sense, and anyone can do it. You’ll nd that you’ll get much more out o this guide than inormation about closed door sales - we’ve designed sothat you really have to take a look at your business and think about it in a whole new way. You might be surprised by how much this exercise reveals about your business (and yoursel). It may get youthinking about important issues that have never crossed your mind. I some o this inormation is new to you, don’tbe concerned - there’s never been a better time to start seeing some real results.Make sure you make notes in the spaces provided. When you come to write your rst ew strategies, you’ll need toreer back to these scribblings.Now, it’s time to get moving. Te world loves a sale and yours is going to be the one not to miss!!
Important: A Note About esting & Measuring 
 Te greatest business people and marketers are not necessarily the smartest or most innovative. Most simply understand the concept o testing and measuring. When you are testing and measuring, there is no “ailure” (except the ailure to recordyour results and analyse them). Every step brings you one step closer to the right ormula,and the right approach.
I you approach your marketing expecting everything to work rst time, you’ll bebitter and twisted when you discover it doesn’t. You may give up beore youshould.Remember this: marketing has certain rules, but it’s still largely trial anderror. You give it your best guess, then nd out or sure.It’s essential that you meticulously record every result. It’s extra work,but you’ll be glad when you have a marketing strategy which you know  will produce results. Tat condence only comes rom testing andmeasuring. When it comes to closed door sales, it can be dicult to test. Tere aretwo reasons.Firstly, you don’t know how well your sale is going to go until youactually run it ‘or real’. Tere isn’t really a way to run it on a small scale,see how many responses you get then do it bigger.Secondly, i you run a closed door sale, invite everyone and it bombs, it’snot always the best idea to run another one soon ater. People may get theimpression that your ‘special’ sale isn’t really that special. Tis can take thepower out o the strategy and put a strain on your credibility.
So what’s the answer?
 You need to nd other ways to test. For example, you can write your invitation letter, plan the sale then share theconcept with a ew trusted customers. Ask whether they’d really come, and nd out whether they’d tell other peopleabout it. A great question to ask is ‘so assuming you had something important on the night o the sale, what would I have tosay in this letter to encourage you to cancel your plans and come’. Tat always generates an interested response.It’s important to bear in mind that people are ckle, orgetul and generally scatter-brained. Tey may ully intendto come to your sale, but orget or be distracted at the last minute. You have to nd out what kind o appeal willreally make an IMPAC with your customers.Te best way to discover that is simply to ask them beore going ahead with the closed door sale.
Te Nature O Closed Door Sales 
 What is a successul Closed Door Sale?
Beore getting started, it’s important to understand what we’re aiming or. Without knowing what success is, it’shard to achieve it.Most business people tend to have unrealistic expectations - they think that 90% o their customers will come totheir closed door sale, and that all will spend big dollars.Te reality is, most closed door sales only achieve a raction o that result on average, one in ve people will attend aclosed door sale, and about hal won’t buy anything o any signicance.

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