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Welcome to Closed Door Sales, your do-it-yoursel guide to running specialater-hours sales that generate cashow ... ast!Once you’ve been through this guide, you should know exactly how to puttogether powerul invitation letters, how to plan the evening and how make more sales than you thought possible. More importantly, you’llhave a selection o marketing pieces to get you started.Te aim o this guide is to give you a COMPLEE strategy, rom startto nish. You’ll learn everything you need to know in order to run asuper successul closed door sale.Tis is the next step in your marketing success story. From this pointon, you’ll have the skills to make closed door sales work or you.I personally guarantee it.
How o Use Tis Guide
Ater reading the introduction and background, jump straight in and start goingthrough ‘Te 5 Steps o Running a Protable Closed Door Sale’.Tese 6 sections cover every aspect o making your closed door sale a roaring success.Best o all, you’ll nd actual templates and examples o successul invitation letters. It really is as easy as lling in theblanks (your name, address and the time o the sale) and sending one o these letters out to your customers.Tese sample letters have already worked exceptionally well or a wide variety o businesses, and they’ll work or youtoo. It denitely makes it easy. Although it may be tempting to just ick straight through to the templates, I urge you to take the time and read the whole guide rst. We’ve kept it short and to the point, meaning you get all the inormation in just a ew hours. We’ve also made sure it’s really easy to understand. Tere’s nothing in here that is technical or hard to do - it’s allcommon sense, and anyone can do it. You’ll nd that you’ll get much more out o this guide than inormation about closed door sales - we’ve designed sothat you really have to take a look at your business and think about it in a whole new way. You might be surprised by how much this exercise reveals about your business (and yoursel). It may get youthinking about important issues that have never crossed your mind. I some o this inormation is new to you, don’tbe concerned - there’s never been a better time to start seeing some real results.Make sure you make notes in the spaces provided. When you come to write your rst ew strategies, you’ll need toreer back to these scribblings.Now, it’s time to get moving. Te world loves a sale and yours is going to be the one not to miss!!
Important: A Note About esting & Measuring
Te greatest business people and marketers are not necessarily the smartest or most innovative. Most simply understand the concept o testing and measuring. When you are testing and measuring, there is no “ailure” (except the ailure to recordyour results and analyse them). Every step brings you one step closer to the right ormula,and the right approach.
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I you approach your marketing expecting everything to work rst time, you’ll bebitter and twisted when you discover it doesn’t. You may give up beore youshould.Remember this: marketing has certain rules, but it’s still largely trial anderror. You give it your best guess, then nd out or sure.It’s essential that you meticulously record every result. It’s extra work,but you’ll be glad when you have a marketing strategy which you know will produce results. Tat condence only comes rom testing andmeasuring. When it comes to closed door sales, it can be dicult to test. Tere aretwo reasons.Firstly, you don’t know how well your sale is going to go until youactually run it ‘or real’. Tere isn’t really a way to run it on a small scale,see how many responses you get then do it bigger.Secondly, i you run a closed door sale, invite everyone and it bombs, it’snot always the best idea to run another one soon ater. People may get theimpression that your ‘special’ sale isn’t really that special. Tis can take thepower out o the strategy and put a strain on your credibility.
So what’s the answer?
You need to nd other ways to test. For example, you can write your invitation letter, plan the sale then share theconcept with a ew trusted customers. Ask whether they’d really come, and nd out whether they’d tell other peopleabout it. A great question to ask is ‘so assuming you had something important on the night o the sale, what would I have tosay in this letter to encourage you to cancel your plans and come’. Tat always generates an interested response.It’s important to bear in mind that people are ckle, orgetul and generally scatter-brained. Tey may ully intendto come to your sale, but orget or be distracted at the last minute. You have to nd out what kind o appeal willreally make an IMPAC with your customers.Te best way to discover that is simply to ask them beore going ahead with the closed door sale.
Te Nature O Closed Door Sales
What is a successul Closed Door Sale?
Beore getting started, it’s important to understand what we’re aiming or. Without knowing what success is, it’shard to achieve it.Most business people tend to have unrealistic expectations - they think that 90% o their customers will come totheir closed door sale, and that all will spend big dollars.Te reality is, most closed door sales only achieve a raction o that result on average, one in ve people will attend aclosed door sale, and about hal won’t buy anything o any signicance.
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| Upload Date: | 10/15/2009 |
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