To\ue002a\ue009\u2019s e\ue001ono\ue006\ue009 p\ue007esents B2B \ue006a\ue007kete\ue007s with an \ue008np\ue007e\ue001e\ue002ente\ue002 set o\ue003 \ue001ha\ue005\ue005en\ue004es. man\ue009 \ue006a\ue007ketin\ue004 b\ue008\ue002\ue004ets a\ue007e bein\ue004 s\ue005ashe\ue002, whi\ue005e sa\ue005es tea\ue006s a\ue007e seein\ue004 \ue003ewe\ue007 se\ue005\ue005in\ue004 oppo\ue007t\ue008nities

un\ue005ike \ue001ons\ue008\ue006e\ue007 sa\ue005es, whe\ue007e p\ue008\ue007\ue001hases a\ue007e o\ue003ten \ue006a\ue002e on i\ue006p\ue008\ue005se, B2B sa\ue005es a\ue007e
\ue001onsi\ue002e\ue007e\ue002 p\ue008\ue007\ue001hases with \ue005en\ue004th\ue009 sa\ue005es \ue001\ue009\ue001\ue005es \u2013 an\ue002 \ue007ea\ue001hin\ue004 a B2B p\ue007ospe\ue001t at the \ue007i\ue004ht
point in thei\ue007 sa\ue005es \ue001\ue009\ue001\ue005e is pa\ue007a\ue006o\ue008nt to s\ue008\ue001\ue001ess. mov\u00e9o wo\ue007ks with \ue001\ue005ients to i\ue002enti\ue003\ue009
st\ue007ate\ue004ies an\ue002 ta\ue001ti\ue001s \ue002esi\ue004ne\ue002 to \ue002\ue007ive, \ue001apt\ue008\ue007e an\ue002 \ue001\ue008\ue005tivate new b\ue008siness \ue005ea\ue002s. O\ue008\ue007
expe\ue007ien\ue001e with \ue005ea\ue002-\ue004ene\ue007ation best p\ue007a\ue001ti\ue001es \ue006axi\ue006izes the a\ue006o\ue008nt o\ue003 q\ue008a\ue005i\ue000e\ue002 \ue005ea\ue002s
sent to o\ue008\ue007 \ue001\ue005ients\u2019 sa\ue005es \ue003o\ue007\ue001es. This keeps o\ue008\ue007 \ue001\ue005ients top-o\ue003-\ue006in\ue002 with thei\ue007 p\ue007ospe\ue001ts at
ke\ue009 points a\ue005on\ue004 the sa\ue005es \ue001\ue009\ue001\ue005e.

We believe that the key to success \ue001or any lead-generation e\ue001\ue001ort is to provide the prospect with a compelling reason to provide their contact in\ue001ormation.

To that en\ue002, we\u2019ve wo\ue007ke\ue002 with o\ue008\ue007 \ue001\ue005ients to p\ue007o\ue002\ue008\ue001e \ue001a\ue006pai\ue004ns that \ue005eve\ue007a\ue004e o\ue003\ue003e\ue007s an\ue002
in\ue001entives that a\ue007e \ue001o\ue006pe\ue005\ue005in\ue004 an\ue002 \ue007e\ue005evant to the ta\ue007\ue004et a\ue008\ue002ien\ue001e, as we\ue005\ue005 as inte\ue005\ue005e\ue001t\ue008a\ue005
\ue001ontent s\ue008\ue001h as Webina\ue007s, Web\ue001asts, white pape\ue007s, vi\ue002eo white pape\ue007s an\ue002 \ue001ase st\ue008\ue002ies.
What sets mov\u00e9o apa\ue007t \ue003\ue007o\ue006 othe\ue007 B2B a\ue004en\ue001ies is not on\ue005\ue009 o\ue008\ue007 abi\ue005it\ue009 to p\ue007o\ue002\ue008\ue001e an\ue002
exe\ue001\ue008te \ue001a\ue006pai\ue004ns a\ue001\ue007oss a \ue006ix o\ue003 \ue006e\ue002ia (e-\ue006ai\ue005, sea\ue007\ue001h, \ue007i\ue001h \ue006e\ue002ia, et\ue001.) it\u2019s o\ue008\ue007 ho\ue005isti\ue001
app\ue007oa\ue001h to \ue002i\ue007e\ue001t \ue006a\ue007ketin\ue004.

usin\ue004 Webina\ue007s as an exa\ue006p\ue005e, mov\u00e9o has a p\ue007oven \ue001apabi\ue005it\ue009 in p\ue007o\ue002\ue008\ue001in\ue004 on\ue005ine events that se\ue007ve as e\ue003\ue003e\ue001tive \ue002\ue007ive\ue007s o\ue003 new b\ue008siness \ue005ea\ue002s. We a\ue005so \ue008n\ue002e\ue007stan\ue002 the \ue001ontent that wo\ue007ks we\ue005\ue005 in estab\ue005ishin\ue004 an\ue002 n\ue008\ue007t\ue008\ue007in\ue004 \ue007e\ue005ationships \u2014 with both p\ue007ospe\ue001ts an\ue002 \ue001\ue008\ue007\ue007ent \ue001\ue008sto\ue006e\ue007s. We know when pa\ue007tne\ue007in\ue004 with an in\ue002\ue008st\ue007\ue009 t\ue007a\ue002e p\ue008b\ue005i\ue001ation wi\ue005\ue005 p\ue007ovi\ue002e the \ue006ost va\ue005\ue008e, an\ue002 when it \ue006akes the \ue006ost sense to st\ue007ea\ue006 an event \ue003\ue007o\ue006 the \ue001\ue005ient\u2019s Web site as a b\ue007an\ue002e\ue002 expe\ue007ien\ue001e.

When \ue009o\ue008 wo\ue007k with mov\u00e9o, \ue009o\ue008 wo\ue007k with an inte\ue004\ue007ate\ue002 tea\ue006 o\ue003 \ue006e\ue002ia p\ue005anne\ue007s an\ue002
b\ue008\ue009e\ue007s, Web \ue002eve\ue005ope\ue007s, \ue001\ue007eative expe\ue007ts an\ue002 st\ue007ate\ue004i\ue001 thinke\ue007s whose so\ue005e obje\ue001tive is to
\ue006axi\ue006ize the rOI \ue003\ue007o\ue006 these events.

O\ue008\ue007 tea\ue006 \ue005ooks at the spe\ue001t\ue007\ue008\ue006 o\ue003 p\ue007e- an\ue002 post-event en\ue004a\ue004e\ue006ent an\ue002 \ue006aps ta\ue001ti\ue001s that
wi\ue005\ue005 \ue002\ue007ive, q\ue008a\ue005i\ue003\ue009 an\ue002 n\ue008\ue007t\ue008\ue007e \ue005ea\ue002s a\ue001\ue007oss ea\ue001h phase o\ue003 the spe\ue001t\ue007\ue008\ue006. Exa\ue006p\ue005es o\ue003 so\ue006e
o\ue003 the p\ue007e-show ta\ue001ti\ue001s we \ue002eve\ue005op an\ue002 \ue002ep\ue005o\ue009 in\ue001\ue005\ue008\ue002e \ue007e\ue004ist\ue007ation pa\ue004es, e-\ue006ai\ue005 b\ue005asts,
banne\ue007 \ue001a\ue006pai\ue004ns an\ue002 pai\ue002 sea\ue007\ue001h \u2014 ea\ue001h \ue002esi\ue004ne\ue002 to \ue002\ue007ive \ue007e\ue004ist\ue007ation. B\ue008t, we take
that a step \ue003\ue008\ue007the\ue007 an\ue002 \ue005ook to q\ue008a\ue005i\ue003\ue009 those \ue005ea\ue002s th\ue007o\ue008\ue004h post \ue007e\ue004ist\ue007ation s\ue008\ue007ve\ue009s (whi\ue001h
\ue001an in\ue001\ue005\ue008\ue002e t\ue007i\ue004\ue004e\ue007s to \ue007eq\ue008est \ue003o\ue005\ue005ow \ue008p \ue003\ue007o\ue006 sa\ue005es), we\ue005\ue001o\ue006e \ue006essa\ue004es with \ue005inks to
\ue001ontent (i.e. white pape\ue007s) an\ue002 event \ue007e\ue006in\ue002e\ue007s to \ue006axi\ue006ize atten\ue002an\ue001e. d\ue008\ue007in\ue004 the event,
we \ue002ep\ue005o\ue009 po\ue005\ue005s an\ue002 s\ue008\ue007ve\ue009s to bette\ue007 \ue008n\ue002e\ue007stan\ue002 a\ue008\ue002ien\ue001e nee\ue002s an\ue002 \ue008se e-\ue006ai\ue005 to \ue003o\ue005\ue005ow

\ue008p with \ue007e\ue004ist\ue007ants a\ue003te\ue007 the event to \ue008n\ue002e\ue007stan\ue002 the s\ue008\ue001\ue001ess o\ue003 the event, i\ue006p\ue007ove \ue003\ue008t\ue008\ue007e events an\ue002 i\ue002enti\ue003\ue009 an\ue009 \ue008n\ue003\ue008\ue005\ue000\ue005\ue005e\ue002 nee\ue002s. At ea\ue001h to\ue008\ue001hpoint, we seek to b\ue008i\ue005\ue002 o\ue008\ue007 \ue001\ue005ients\u2019 inte\ue007na\ue005 \u201cho\ue008se \ue005ist\u201d an\ue002 \ue004ain pe\ue007\ue006ission to \ue001o\ue006\ue006\ue008ni\ue001ate with the \ue007e\ue004ist\ue007ants via e-\ue006ai\ue005.

mov\u00e9o has the expe\ue007ien\ue001e an\ue002 \ue001apabi\ue005ities \u2014 \ue006e\ue002ia b\ue008\ue009in\ue004 & p\ue005annin\ue004, \ue001\ue007eative, \ue001ontent \ue002eve\ue005op\ue006ent an\ue002 Web an\ue002 \ue002atabase p\ue007o\ue004\ue007a\ue006\ue006in\ue004 \u2014 to p\ue007o\ue002\ue008\ue001e an\ue002 \ue002ep\ue005o\ue009 a n\ue008\ue006be\ue007 o\ue003 \ue005ea\ue002 \ue004ene\ue007ation ta\ue001ti\ue001s in-ho\ue008se. This in\ue001\ue005\ue008\ue002es:

\ue002\ue009na\ue006i\ue001 an\ue002 pe\ue007sona\ue005ize\ue002 \ue001ontent an\ue002 a\ue008to\ue006ate\ue002 \ue005ist h\ue009\ue004iene
> HTml e-\ue006ai\ue005 \ue002esi\ue004n, \ue001op\ue009w\ue007itin\ue004 an\ue002 p\ue007o\ue004\ue007a\ue006\ue006in\ue004
> O\ue007\ue004ani\ue001 an\ue002 pai\ue002 sea\ue007\ue001h \ue006a\ue007ketin\ue004
> On\ue005ine \ue002isp\ue005a\ue009 banne\ue007s, \ue007i\ue001h \ue006e\ue002ia an\ue002 vi\ue002eo
> lan\ue002in\ue004 pa\ue004e \ue002eve\ue005op\ue006ent an\ue002 opti\ue006ization
> Web \ue003o\ue007\ue006 \ue005ea\ue002-\ue001apt\ue008\ue007e an\ue002 \ue002atabase \ue002eve\ue005op\ue006ent
> lea\ue002 \ue001\ue008\ue005tivation so\ue005\ue008tions: (\ue005ea\ue002 \ue001apt\ue008\ue007e an\ue002 s\ue001o\ue007in\ue004 base\ue002 on \ue008se\ue007 \ue002e\ue000ne\ue002 \ue002ata an\ue002

\ue008se\ue007 a\ue001tions)
> A\ue008to\ue006ate\ue002 \ue005ea\ue002 \ue007o\ue008tin\ue004, crm inte\ue004\ue007ation an\ue002 n\ue008\ue007t\ue008\ue007e \ue006a\ue007ketin\ue004 \ue001a\ue006pai\ue004n \ue002ep\ue005o\ue009\ue006ent
> P\ue007ospe\ue001t en\ue004a\ue004e\ue006ent so\ue005\ue008tions: po\ue002\ue001asts, vi\ue002eo, \ue001o\ue007po\ue007ate-sponso\ue007e\ue002 b\ue005o\ue004s an\ue002 \ue008se\ue007

In \ue002eve\ue005opin\ue004 on\ue005ine \ue006e\ue002ia p\ue005ans, we \ue007e\ue005\ue009 heavi\ue005\ue009 on 3\ue007\ue002-pa\ue007t\ue009 a\ue008\ue002itin\ue004 s\ue009ste\ue006s to b\ue008i\ue005\ue002
o\ue008\ue007 st\ue007ate\ue004ies, \ue007athe\ue007 than \ue007e\ue005\ue009in\ue004 so\ue005e\ue005\ue009 on p\ue008b\ue005ishe\ue007 \ue007epo\ue007te\ue002 \ue002ata. Fo\ue007 the \ue001o\ue006p\ue005ex
on\ue005ine \ue006e\ue002ia \ue005an\ue002s\ue001ape, we \ue007e\ue005\ue009 on a n\ue008\ue006be\ue007 o\ue003 \ue007esea\ue007\ue001h an\ue002 p\ue005annin\ue004 too\ue005s, in\ue001\ue005\ue008\ue002in\ue004
\ue001o\ue006S\ue001o\ue007e me\ue002ia met\ue007ix, Nie\ue005sen Netratin\ue004s, At\ue005as me\ue002ia conso\ue005e, TNS me\ue002ia Inte\ue005\ue005i\ue004en\ue001e,
Q\ue008ant\ue001ast,Te\ue001hno\ue007ati, co\ue006pete, Ni\ue001heBot, an\ue002 \ue006an\ue009 othe\ue007s. In a\ue002\ue002ition to \ue005eve\ue007a\ue004in\ue004 best-
p\ue007a\ue001ti\ue001es in \ue006e\ue002ia, \ue001\ue007eative an\ue002 te\ue001hni\ue001a\ue005 \ue002ep\ue005o\ue009\ue006ent, mov\u00e9o is ve\ue007\ue009 \ue003o\ue001\ue008se\ue002 on \ue006et\ue007i\ue001s
an\ue002 opti\ue006ization.