Hundreds of thousands of crowdfunding campaigns have been launched, but more than half of them have failed. To better understand the factors affecting campaign outcomes, this paper targets the content and usage patterns of project updates–communications intended to keep potential funders aware of a campaign’s progress.
Original Title
Show Me the Money! An Analysis of Project Updates during Crowdfunding Campaigns
Hundreds of thousands of crowdfunding campaigns have been launched, but more than half of them have failed. To better understand the factors affecting campaign outcomes, this paper targets t…