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SapientNitro 2nd Annual In-store Digital Retail Study: Exploring the Reality of the Digitally Enabled store

SapientNitro 2nd Annual In-store Digital Retail Study: Exploring the Reality of the Digitally Enabled store

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Published by SapientNitro
Proprietary Research by SapientNitro's Research + Insights Team
By: Hilding Anderson, Rebecca Prettyman, Danielle Spellman, Kathy Ohlhaber

Retailing used to be simpler.
The role of the store was to put product in the hand of the customer.
Stock the shelves. Accept payment.

But that world is long gone. Today the linear journey of customers has exploded across touchpoints. These touchpoints are powered by technology that makes it possible for purchases to happen anywhere.

Retailers have responded. We are seeing significant new innovation and changing business models in pilots, test markets, and in a few select retailers. Yet, it isn’t clear to what extent these innovations are trickling into real-world retail experiences. So we conducted a study to find out the answer.
Proprietary Research by SapientNitro's Research + Insights Team
By: Hilding Anderson, Rebecca Prettyman, Danielle Spellman, Kathy Ohlhaber

Retailing used to be simpler.
The role of the store was to put product in the hand of the customer.
Stock the shelves. Accept payment.

But that world is long gone. Today the linear journey of customers has exploded across touchpoints. These touchpoints are powered by technology that makes it possible for purchases to happen anywhere.

Retailers have responded. We are seeing significant new innovation and changing business models in pilots, test markets, and in a few select retailers. Yet, it isn’t clear to what extent these innovations are trickling into real-world retail experiences. So we conducted a study to find out the answer.

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Categories:Types, Presentations
Published by: SapientNitro on Mar 05, 2014
Copyright:Traditional Copyright: All rights reserved

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06/15/2014

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