This paper is our contribution to captureand promote the social andenvironmental activism of companies inMorocco.We started by short listing 45 companiesout of a list of 330 which in our view,presented the best intentions and rungenuine citizenship in Morocco.We draw our list from the CorporateKnights -Global 100 Most SustainableCorporations 2009; CRO 100 BestCorporate Citizens 2008; companies listed in the Casablanca Stock Exchange; certified with the CSRlabel of the general confederation of Moroccan Enterprises and the signatories of the GlobalCompact Morocco.For each company, we looked at their way of doing citizenship, their programs related to educationand Information technology, their governance model and wrote extensively about that.We researched metrics & generated charts that could positively differentiate companies one againstthe other.Four months afterwards, the final result is this
that Matters in Morocco.’
We are deeply enthusiast to share this work as we believe it provides an in-depth analysis of citizenship in Morocco that would still be pleasurable to read in many years round and we hope itwould inspire more companies and people to run citizenship that matters every day.
* What this report is not: This report does not pretend to have holistically covered every citizenship activity of every company in Morocco (as a fact, we benchmarked 45 companies that matters in that space). Regardless of the time and attention to quality directed, this report may include some mistakes & omissions that are unintentional.The principal author is a French speaking native so you may want to keep this in mind when reading.Please, share your enthusiasm or feedback about our report and its findings at Richard.firstname.lastname@example.org .
What is Citizenship?We preferred the term Corporate Citizenship againstCorporate Social Responsibility.A company is a corporate citizen when it considers the triplebottom line; that is making money, caring for thecommunity & society at large and caring for theenvironment.The company sees itself as a society stakeholder that workswith Governments, Business and Academia to drive value.Principal Author