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    凱絡媒體週報
    3K views16 pages
    回顧2013家外媒體廣告量成長15.9%，今年前景持續看好，除了交通媒體和影廳廣告有令人驚豔的新應用，再加上最夯的mobile，家外媒體串聯虛實，為消費者提供更好的廣告體驗。安吉斯媒體集團旗下品牌-博仕達家外媒體精選2014年十大家外媒體趨勢，本週與讀者分享前五項。

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    回顧2013家外媒體廣告量成長15.9%，今年前景持續看好，除了交通媒體和影廳廣告有令人驚豔的新應用，再加上最夯的mobile，家外媒體串聯虛實，為消費者提供更好的廣告體驗。安吉斯媒體集團旗下品牌-博仕達家外媒體精選2014年十大家外媒體趨勢，本週與讀者分享前五項。

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
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    3K views16 pages

    Carat Media NewsLetter 728 Report

    Uploaded by

    凱絡媒體週報
    回顧2013家外媒體廣告量成長15.9%，今年前景持續看好，除了交通媒體和影廳廣告有令人驚豔的新應用，再加上最夯的mobile，家外媒體串聯虛實，為消費者提供更好的廣告體驗。安吉斯媒體集團旗下品牌-博仕達家外媒體精選2014年十大家外媒體趨勢，本週與讀者分享前五項。

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
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    of 16

    CARAT MEDIA WEEKLY NEWSLETTER

    No. 728

    OOH Out-of-Home Trend


    2014()

    201315.9%41.6
    (mobile)/
    / 2014

    1.

    2.
    3. DOOH
    4.
    5.
    6.
    7.
    8.
    9.
    10. Big Data

    1.

    201324.1%26.6

    6%

    500
    2009YouBike5,500162

    20

    Samsonite()


    1.

    2.

    2.
    1998
    3DIMAX 3D4DX
    APP

    TA
    20-29200948%
    41%30-3917%24%40-499%12%

    2013APP
    APPAPP

    Cineplex20143

    TimePlay APP

    APPYoutube


    1. 20-29
    2. 30-3940-49
    /
    3.

    4. App

    3. DOOH
    (Digital out-of-home)
    DOOHDOOH
    DOOHDOOH

    (Multi-Screen)DOOH
    DOOHTVC

    2013

    TVC

    9
    Keep in Touch 9
    9
    SOGO/


    1.
    2.

    4.
    60%
    201337.3%
    (connected consumer)

    (/)(/APP)
    /(O2O)

    Menexpert

    ATT 4 Fun

    ATT 4 FUN

    LED
    QR code


    1.

    2. (Mobile Friendly)
    3. (owned media)App
    /

    5.
    (User Generate Content)

    show

    12flickrtag

    App

    Facebook

    Aday.org
    732012108284
    85,000


    1.


    Pioneering Out-of-Home
    ( Posterscope )
    26672002

    (Out-of-Home Communications)

    ( Posterscope )

    ( Posterscope )HyperspaceOOH 3.0

    Service.tw@posterscope.com

    20122013

    (Carat)
    (Vizeum)(AAA)(Isobar)
    (Posterscope)(iProspect)


    carat.weekly@carat.com
    (02) 2717-5238 ext.9285

    APP

    APP for Android

    APP for iOS

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