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PKL Rebrand: Visual Identity Guide

PKL Rebrand: Visual Identity Guide

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Published by chris tappenden
PKL visual identity guide designed to support the launch of the new brand, developed by Daemon Group, and to enhance the personality of PKL to new and existing members.
PKL visual identity guide designed to support the launch of the new brand, developed by Daemon Group, and to enhance the personality of PKL to new and existing members.

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Published by: chris tappenden on Oct 15, 2009
Copyright:Attribution Non-commercial

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08/20/2010

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 Visual identity Guidelines
noVember 2008
 
C
ug h g 01th PKl g 02
th PKl g 03PKl g C pc 04PKl g C v 05PKl g m z 06PKl g icc g 07
th PKl p 08
th PKl p 09th PKl p C pc 10th PKl p C v 11th PKl p m z 12th PKl p – lg hp 13th PKl p icc g 14
sppg gphc 15
tpc 16
Primarytypeface16Substitutetypefaces16
C p17Phgph 18
Photographysubjectmatter18Photographystyling18Photographyusage18•Incorrectusageofphotography19
b  20
lh 21Fw  22b C 23Wh cp p 24dl vp 25C5 vp 26C4 vp 27
b p 28
W p 29PwP p 30th p 31P  p 32Fx h p 33e g p 34Html  p 35
ug h g
TheseguidelinesareintendedtobeusedbyeveryonewhoisemployedbyPKLasawhole,andbyadvertisingagencies,
g, p, c 
manufacturerswhoworkonbehalfofPKL.ThePKLvisualidentityhasbeencreated
 c h h ppch PKl k
torecruitment.Toachievethis,consistentandreliabledepictionofkeybrandelementsisessential
 h,   pv  hw PKl kg c,   h  h cp wh
boththedirectionandthespiritoftheseguidelinesatalltimes.
i     h p p     hg, p c h PKl mkg
Departmenton+61292324980.
1
 VisualidentityGuidelines–November2008
 
2
 VisualidentityGuidelines–November2008
tHe PKl loGo
Ourlogoisanimportantcomponentofouridentity.
i  h c   g  pp  h
majorityofourvisualcommunication.Itisthereforeimportantthatthefollowingguidelinesareadheredto.

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