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Diffusion of Innovation

Diffusion of Innovation

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Third stage of any new product or service
Third stage of any new product or service

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Categories:Types, Brochures
Published by: venkataswamynath channa on Oct 15, 2009
Copyright:Attribution Non-commercial

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02/04/2014

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VENUGOPAL ARRAVELLIVENKAT SWAMINATH CHANNAsusheelVASUDHAUBAD KHAN
 
 The diffusion of an innovation is the spreadof a product, process, or idea perceived asnew, through communication channels,among the members of a social system overtime. Innovations can be a new product oroutput, a new process or way of doingsomething, or a new idea or concept. The“newness” of an innovation is subjective,determined by the potential adopter.

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