Off Site Data
A more recent measurement in web analytics is information that’s not on the targetweb site. Beyond simply noting who’s linking to your site, web analytics servicescan track what search terms are being used to find the web site, what’s being saidabout the site or site owners, and which sites have information or discussions aboutthe site or site owners. For example, the author of the Smiley Cat Web Design Blogused web analytics to evaluate the usability of the CAPTCHA on a sign up form.Normally an organization would have to rely on surveys and the few people whooffer unsolicited feedback to get such information.
Several companies, like Teradata, offer end-to-end enterprise solutions for largeentities. However, there are tools for small organizations and individuals on theInternet.
The site states that it is,
“Enterprise-class web analytics made smarter, friendlier and free”
. It can be integrated with other services in the product family (some of the items on the products page are free, some are not). Google Analytics can alsobe used for tracking campaigns that include off site components, e-commercereporting, internal site search, tracking the use rich and social media applications,and benchmarking. Reports can be customized within the tool or with the GoogleAPI
Piwik states that it is, “
a downloadable, open source (GPL licensed) web analyticssoftware program.”
This tool is also a free solution. The program is installed on your