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HERITAGE HERESY - March 2014 Trend Briefing

HERITAGE HERESY - March 2014 Trend Briefing

Ratings: (0)|Views: 13|Likes:
Why 2014’s heretical consumers view nothing as sacred.

HERITAGE HERESY: Rising numbers of
consumers are embracing brands that
play with, subvert and even explode their
own heritage.
Why 2014’s heretical consumers view nothing as sacred.

HERITAGE HERESY: Rising numbers of
consumers are embracing brands that
play with, subvert and even explode their
own heritage.

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Published by: Rudy Torres Villegas on Mar 06, 2014
Copyright:Attribution Non-commercial

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06/18/2014

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SEED FUN
trendwatching.com MARCH 2014
AFRICA TREND BULLETIN
Fostering Africa’s entrepreneurial ecosystem.
 
DEFINITION:
SEED FUN: Driven by ability, curiosity or necessity, and facilitated by new digital platforms, schemes and initiatives, Africans are busy creating, hacking, competing, combining, inventing and reinventing almost everything. Organizations that fuel this endless rush towards - and participate in - SEED FUN will attract love and attention from all consumers, not just the individuals and startups they help.
SEED FUN
 2
 
1. RAGE AGAINST THE MACHINE
New solutions to large-scale, lingering problems.
2. START UP REVOLUTION3. THE RACE FOR AFRICA’S SILICON VALLEY 4. GREY MARKET REMIXED
Shunning the rat race.
The rise of tech cities, hubs, accelerators, incubators, initiatives and more…The extension, upgrading and formalization of the informal economy.
DRIVING THIS TREND:
SEED FUN
 3

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