KFC’s vision is to be “America’s Leading Kitchen forConvenient Meals” and to feed every family a great-tastingmeal at least once a week. This reinforces KFC’s longtradition of giving families an alternative to cooking -- atradition dating back to the late 1950s when Colonel Sandersadvertised that he was “Cooking Sunday Dinner Seven DaysA Week ”.Community and Corporate Involvement
Everyone knows that the local KFC restaurant is one of the best places in theneighborhood to get delicious, quick and affordable meals. But perhaps youdidn’t know that your neighborhood KFC restaurant contributes more to thecommunity than good food.KFC, its restaurants and its employees, are involved in countless projects that benefit the African American community and contribute to the local economy.Working with the Opportunities Industrialization Center, KFC has initiatedmany youth hiring and training programs in several inner-city communitiesacross the country.KFC is a major corporate sponsor of the Louisville Defender newspaper’sMinority Consumer Expo and Career Education Fair .KFC helps underwrite the Fullwood Foundation, established by KFCfranchisee Harlow Fullwood Jr. to support community projects in Baltimore’sinner city.In 1996, KFC launched the KFCares program in Louisville, which will enableeach local KFC restaurant manager to award a check for up to $1,000 to aworthwhile project in the neighborhood around his or her restaurant.KFC provides food and volunteer staffing to hundreds of social service centersin cities around the country.
Economic Impact
KFC restaurants are much more than convenient places to get a deliciousmeal. They contribute millions of dollars to the local neighborhood economy, providing benefits to individuals and communities across the country.KFC offers employment opportunities to neighborhood residents. Nearly all of the 15-30 employees needed for each restaurant come from the immediatearea, and much of the money they earn is spent in their own neighborhoods.KFC restaurants support a broad spectrum of products and services in their local areas, including poultry dealers, produce suppliers, courier services,furniture and much more.KFC restaurants generate tax dollars for their communities, supportingimportant services like police and fire protection.With more than 400 restaurants in inner-city neighborhoods across thecountry, KFC is already a major employer for urban residents. But we’redoing more. In 1995, KFC began a program to renovate and upgrade many of our inner-city units. KFC will spend about $100,000 per restaurant onrenovations, which include upgrading lobbies, adding security lights and evenselling Taco Bell products in some units. Each of these renovated restaurantswill add about 20 new workers.
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