Professional Documents
Culture Documents
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and
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The typographer’s one essential task is
to interpret and communicate the text.
Its tone, its tempo, its logical structure,
its physical size, all determine the
conga regular 14/17
one
two
three light
choose
tempo
possibilities of its typographic form. four!
Tt
A novel often purports to be a seamless river of
words from beginning to end, or a series of
regular
tempo
unnamed scenes. Research papers, textbooks,
cookbooks and other works of nonfiction rarely
look so smooth. They are often layered with chapter
semibold
tempo
heads, section heads, subheads, block quotations,
footnotes, endnotes, lists and illustrative examples.
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bold
tempo
The typographer is to
K
conga brava 10/12
B
G
D
RNPA
The typographer must analyze and reveal the inner order of the Light text, as a musician must reveal
the inner order of the music he performs.
Y
But the reader, like the listener, should in retrospect be able to close her eyes and
see what lies inside the Regular words she has been reading. M
The typographic performance must reveal, not replace, the inner composition.
Typographers, like other artists and craftsmen - musicians, composers and Semibold
authors as well-must as a rule do their work and disappear.
they belong? If there are notes, do they go at the side of the Bold page, the foot of the
page, the end of the chapter, the end of the book?
text
issued in countless
as
Will they run side by No matter what their
conga bold 46
side to emphasize their relation to the text,
publications Canada, in
equality (and perhaps photos or maps must
Belgium
Switzerland,
conga black 50
and
to share in a single set
of illustrations) or will
sometimes be grouped
apart from it because
other multilingual
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countries - they be printed back-
to-back, to emphasize they require a separate
how will
separate the
but their distinctness? paper or different inks.
equal
conga regular 23/28 conga regular 22/32
conga regular 47
middle
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choose
and and
end use
of the practice of typography: with sensitivity and intelligence.
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Colophon
Fonts used:
Mrs. Eaves
Conga Brava