BY Pratik Deshmukh 1334 Advait Mahajan 1347 Dharmendra Shah 1368 Ankit Singh 1372 Manish Suvarna 1375

Introduction
"Green or Environmental Marketing consists of all activities designed to generate and facilitate any exchanges intended to satisfy human needs or wants, such that the satisfaction of these needs and wants occurs, with minimal detrimental impact on the natural environment."

Introduction Contd..
Marketing of Environmentally safe Products Minimize negative effects on the physical Environment Ecological concerns products

Definition
All activities designed to generate and facilitate any exchanges intended to satisfy human needs or wants, such that the satisfaction of these needs and wants occurs, with minimal detrimental impact on the natural environment Or The marketing of products that are presumed to be environmentally safe

History
The term Green Marketing came into prominence in the late 1980s and early 1990s "Ecological Marketing" in 1975

Power of Green Lies in Marketers Hands

Power to restore our environment Power of green lies in the hands of marketers Design and promote cleaner products

Why is Green Marketing Important?

Limited resources to satisfy worlds unlimited wants Looks at how marketing activities utilize these limited resources, while satisfying consumers wants, both of individuals and industry, as well as achieving the selling organization's objectives

The production process is compatible with ecosystem It is compatible with goals of the company It satisfies the consumers

Implementing Green Marketing Strategies and Tactics

Ps Of Marketing Mix
Product Pricing Promotion Placement

the other P
People Process Physical Evidence Packaging

4s of Green Marketing

Safety of product Satisfaction of customer Social acceptability of a product Sustainability of the product

Need of Green Marketing

On our planet sources are limited and human needs (wants) unlimited green marketing is important for the firms to utilize the limited resources satisfying the consumer needs as well as achieving the organizations selling objectives

Reasons why firms are adopting Green Marketing

SOCIAL RESPONSIBILITY LAWS COMPETITION COST REDUCTION

Companies Using Green Marketing

COCA-COLA WALT DISNEY WORLD MCDONALDS XEROX CANON PHILIPS

Problems with Green Marketing

Ensure that your activities are not misleading to consumers or industry There is difficulty in establishing policies that will address all environmental issues The environmentally responsible action of today might be harmful in the future

Problems with Green Marketing

Reacting to competitive pressures can cause all to make the same mistake as the leader. To reduce costs or increase profits may not force firms to address the important issue of environmental degradation

Suggested Solution
Environmentally responsible organizations should attempt to minimize their waste Organization policy Employee Awareness Program Effective Communication Constantly Refine The Product & Processes Back Up From Top level

Benefits
Improved environmental quality & customer satisfaction Consumer value positioning Efficiency and cost effectiveness Health and safety Gaining and retaining customers Innovation in products and operations Staff Development

Conclusion
Green marketing covers more than a firm's marketing claims. Firms have a great impact on the natural environment. Consumers lay too much responsibility on industry and government. firms alone cannot lead the green marketing revolution. consumers and industrial buyers have ability to pressure organizations to integrate environmental factor.

NESTLE WATERS REBORN BOTTLE MADE WITH 50% RECYCLED PET PLASTIC:
Nestl Waters has created a new Reborn 500ML water bottle that is made with 50% recycled POLYETHYLENE TEREPHTHALATE (rPET), and that requires 15% less energy to produce. Nestle Reborn bottle comes from CARBON LITE, a plastic processing facility that can be reused again and again without altering the taste of water and its hygienist. Nestle Waters bottles are 100% recyclable, and the company says it leads action programs all over the world to encourage bottle collection and optimize the recycling chain. One of the companys core aims is to continuously raise consumer awareness on the importance of PET bottle collection.

MCDONALD'S GREEN MARKETING:

McDonalds is aiming to blow up their green with five criteria, there are nutrition and well-being the new ECOFRIENDLY features include a light-colored hardscape to reduce HEAT EMISSIONS, almost 300 PHOTOVOLTAIC PANELS to generate solar energy power, native drought tolerant plants to REDUCE WATER CONSUMPTION, low-flow plumbing fixtures to reduce water usage and recycled denim insulation within the building. The couple worked closely with the McDonalds Corporation throughout the entire process.

XEROX'S GREEN INNOVATION:

Sustainable innovation is key to Xerox's strategy. The company is putting green innovation to work for profit and the planet. Xerox company has maintained a business strategy focused on sustainable innovation. Xerox pioneered twosided copying, PRINT-ON-DEMAND, RECYCLED
PAPER AND TONER CARTRIDGES. This technology has enabled a 30 PERCENT REDUCTION IN WASTE Xerox created the industrys FIRST SUSTAINABILITY CALCULATOR to help customers develop a fact-based estimate of their print-related environmental footprint.

HONDA GOING GREEN:

Going so far as to call Honda The most fuelefficient auto company in the US, CNN tells the story of how Honda is hard at work on the hydrogen fuel cell powered FCX. Honda is apparently also taking steps to create an entire infrastructure for hydrogen, looking forward to a day when hopefully more cars will be powered by that instead of gasoline. Honda has also created a hybrid car called INSIGHT that is more fuel efficient its fuel consumptions starts from 60mph that makes it a very fuel efficient car.

Reference
www.treehugger.com www.ecomall.com www.greenmarketingcorner.com www.greenpeace.org

Power of Green Lies in Marketers Hands By Jacquelyn Ottman September 9, 2008