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CSC Implementation _ a Mobile Marketing Plan

CSC Implementation _ a Mobile Marketing Plan

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Published by oelezaby
CSC Mobile Marketing - Marketer's guide towards accessing the truly measurable value deliverable through Mobile
CSC Mobile Marketing - Marketer's guide towards accessing the truly measurable value deliverable through Mobile

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Published by: oelezaby on Oct 16, 2009
Copyright:Attribution Non-commercial


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There are more mobile devices in the world than PCs and TVs combined…
Common Short Code Mobilization
 Do you have a plan? Your competitors do…
Accessing the
US Mobile Market
Complete Guide:
Mobilization Primer SummaryThe Future of the “Third Screen”Market TrendsCSC DifferentiatorsMobilization ApproachRevenue OpportunitiesConsumers as End-usersCSC Mobile Enterprise MessagingCSC SelectionFinding PartnersCommon Short Code Mobilization Resources Links
US Common Short Code Registry
46000 Center Oak Plaza Sterling, VA 20166
[ T ]
+1 571 434 5337
[ E ]
[ W ]
 Mobilization Primer  Mobilization Primer 
Which brand wouldn’t strive to leverage its current services through effectively engaging consumers and clients via the most innovative and ubiquitous platform in modern commercialization?
Current economic conditions and market trends have introduced new challenges toward successful business development and marketing initiatives. For a large percentage of businesses, this crisis hasseverely challenged their continued existence (let alone a concept of growth). In order to confront theseissues, modern businesses must redefine strategies to reflect the rapidly changing market environments.In order for businesses to sustain profitability in such an economically unstable period, the approach tomarketing must be tailored to reflect how commercialization and consumerism has evolved. The marketis increasingly becoming consumer-driven with the growing popularity of online forums, e-reviews, andsocial networking. Moreover, today’s consumer is much more likely to be influenced by the experience- based opinions of other consumers.Furthermore, modern living has gone digital. Societal demands toward faster, more convenient, higher functioning products and services is profoundly unyielding. Accordingly, advancements in technologyhas generated an increased pace of living, further challenging modern forms of mass media and marketoutreach. These new trends require significant focus and deliberation toward CRM, engagement, anddatabase generation.Global adoption of mobile has paved the way for one of the most rapidly growing advertising mediumsthrough which to reach consumers and businesses alike. Mobilization effectively enables brands toattract, identify, inform, and interact with over 270 million mobile subscribers in the U.S. alone.Integrating mobile into your current initiatives is a ‘natural’ solution supportive of moderncommercialization and business development. In order for brands to survive, they must offer consumerssomething of great value; whether that comes in a new application, green program, an innovativeexperience, or brand-based content.
Why schedule to watch television programs when you can get them on demand 
Why stop to pick up a newspaper when you can view updated content online
Why bother with postage and drop-off when bills can be managed electronically
The world and its inhabitants are changing, and so must the approach to efficiently deliver your message…
 According to Internet Advertising Bureau (IAB), mobile advertising is set to become a mainstreammarketing platform within the next two years.
 Summary Summary
From our conversations, I understand that you are looking to leverage your organization’s current services byintegrating Mobile within your business model. Complementary of all traditional forms of media, mobilizationis an innovative means of both measuring your established initiatives & increasing brand value through theconsumers’ choice communication device – “The Third Screen”. Through engaging those mobile subscribersthat have opted-in to receive your brand’s content, an organization successfully positions itself as a leading provider within its respective industry. This is naturally delivered & captured through an unparalleled 2-Waycommunication established by the consumer. No other stand-alone medium can provide the value and return asexperienced through user participation, interactive engagement, database generation, and response rates.Integrating Common Short Codes (CSCs) to any/all existing efforts will greatly leverage overall efficiency, totaladdressable market (TAM), database generation, return on investment (ROI), and consumer confidence. This issupported by the rapidly growing significance of the mobile device within every-day life in conjunction with theintimacy and convenience inherently present within the mobile medium.The implementation of CSC’s will create a ubiquitously personal and interactive method from which to developcustomer relations and increase ROI. Furthermore, your organization will have access to the mobile mediumallowing for deployment of a multitude of applications therein. Following are just a few benefits obtained byorganizations, consequent of CSC mobilization:
Engage & Inform Customers through Manageable and Updatable Interfaces
Improve Employee Communication
Enhance Guest & Customer Experience
 Augment Operational Efficiencies
Seek New Channels to Market 
Build Loyalty and Repeat Business
Evoke responses to Buy, Contact, Respond, And Inquire
Increase Brand Awareness and Fine-tune Databases
Leverage Current Forms of Communication & Advertising 
Provide Simple, Fast, and Attractive Response Platforms
Direct advertising has long been favored by businesses as a personalized, highly focused method of reaching new and existing customers. Mobile marketing involves the practice of promoting products andservices using digital distribution channels to reach customers in a quick, relevant, personalized and cost-effective way. With current wireless trends and metrics, implementing Common Short Codes is the mosteffective means of stimulating engagement, confidence, and loyalty within consumers.The convenience and reliability of wireless technology presents a most effective advantage over traditional mediums. Consumers are constantly on-the-go, often resulting in an elevated sense of disconnect from their ‘comfort zone’. Confidence is reinstalled by the mobile device as a platform for support, information, and communication. The implementation of CSCs provides users with a
gateway to reliable solutions to their queries. Furthermore, mobilization provides consumers withadditional means to access
what they want 
when they want, from
.The reach, ubiquity and efficiency of mobile messaging combine to make it the most effective mediumthrough which to market. The mobile channel gives brands the ability to have a conversation
their customers, while other forms (such as a radio, print, or television advertisements) speaks
the customer and is easily tuned out or skipped over. Furthermore, mobile allows the consumer to interact with the brand, building that often desired, but rarely found, two-way relationship.3

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