Brand semantics are all about how a brand image is communicated through products. If a company is able to create a consistent and appealing image, that can be a powerful tool in inspiring customer loyalty.
In order to develop an understanding of and prociency in how form can communicate
character, students were asked to design products for three separate companies that aligned with their respective brand values and semantics. After some development of ideas,
one of the three brands was chosen to move forward with, and three nal models and ren
-derings were realized.
Studio instructors identied the following products for students to work from:
Tape Measure, Trowel, Bird Feeder, Ice Scraper, Scoop, Dog Bowl