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Brand Semantics Process Book

Brand Semantics Process Book

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Published by Matt Zange
This is the process book from the Brand Semantics project at Iowa State University. The brand focus is Palmer Johnson, a yacht manufacturer based in Sturgeon Bay, Wisconsin.
This is the process book from the Brand Semantics project at Iowa State University. The brand focus is Palmer Johnson, a yacht manufacturer based in Sturgeon Bay, Wisconsin.

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Categories:Types, Presentations
Published by: Matt Zange on Mar 08, 2014
Copyright:Attribution Non-commercial

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05/04/2015

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Brand Semantics Project by Matthew Zange
PALMER JOHNSON
 
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contents
2
project brief
3
brand overview
4
microsoft
brand research sketches and form development7
nissan
brand research sketches and form development9
palmer johnson
 brand research sketches and form development further development13
 fnal models
16
 fnal renderings
19
conclusion
 
 
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brand semantics
Brand semantics are all about how a brand image is communicated through products. If a company is able to create a consistent and appealing image, that can be a powerful tool in inspiring customer loyalty.
In order to develop an understanding of and prociency in how form can communicate
character, students were asked to design products for three separate companies that aligned with their respective brand values and semantics. After some development of ideas,
one of the three brands was chosen to move forward with, and three nal models and ren
-derings were realized.
Studio instructors identied the following products for students to work from:
Tape Measure, Trowel, Bird Feeder, Ice Scraper, Scoop, Dog Bowl
project brief

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