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The Five Forces of Social Networking: A Guide to Making Friends and Making Money

 
 
 
 
 
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Five major forces – me‐driven, peer‐driven, trust‐driven, time‐driven and cause‐driven – we think will shape social networking trends over the next one to three years. Understanding and then managing these five interdependent influences on social networking behavior will help to anchor the development of an effective social media and social commerce strategy.

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10/15/2009

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