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THESHAREREVOLUTION:NewMarketingStrategiesforBuildingBrandCommunities

>LearnhowtotapthePowerofCommunity,DialogueandPartnership>Listentotheinsightsandkeylearningsofthecountry’smostinnovativebrands>Discoverhownewcommunicationtechniquescanoptimizeyourpromotions

Expected#ofParticipants:50paxmaximum

TargetAudience:Brand/ProductManagers,MarketingStrategists,PROfficers,CorporateCommunicationsExecutives,orCommunicationsPractitionerwhorecognizethepotentialoftheonlinecommunityandhopestounderstanditsdynamicsfurther

Venue:HamptonRoom,2/FAstoriaPlazaSchedule:4November,2009,8amto5pm

WorkshopOutline:8:00‐8:30amREGISTRATIONKeynote(PBA):OneBloggingNation:AnOverviewofBlogginginthePhilippines

UnderstandingtheTraitsandNuancesthatmaketheInternetCommunityWhatItIs

BIGGERTHANYOURSELF:

EnergizingBrandAdvocatesthroughSocialRelevance(GeiserMaclangMarketingCommunications,Inc.)

THEDNAOFVIRALMARKETING:

InspiringCustomerEngagementattheHeartoftheOnlinecommunity(KrispyKreme)

THECOMMERCIALYOUCANTALKTO:

MakingyourAdvertisingComeAlivethroughDigitalWord-of-Mouth(BayanTelecommunications)

12:30‐1:30pmLUNCHFROMONLINETOWALK‐INS:

OfflineExperiencesOnline(TheCoffeeBeanandTeaLeaf)

GETTINGYOURSELF2.0READY:

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Jumpstartingnewexperiencesinaparticipationeconomy(GlobeTelecom)

4:00‐5:00pmBREAKOUTSession

Exercises:CreatingyourownOnlinecampaign

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Nov4_ The Share Revolution (Program+Reservation)(2)

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