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Agri Entrepreneurship

Agri Entrepreneurship

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Published by Irfee

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Published by: Irfee on Oct 17, 2009
Copyright:Attribution Non-commercial


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The words entrepreneur, intrapreneur and entrepreneurship have acquired special significance in thecontext of economic growth in a rapidly changing socio-economic and socio-cultural climates, particularlyin industry, both in developed and developing countries. Entrepreneurial development is a complex phenomenon. Productive activity undertaken by him/her and constant endeavor to sustain and improve itare the outward expression of this process of development of his personality. Ducker suggests that “Anentrepreneur is one who always searches for change, responds to it as an opportunity. Entrepreneursinnovate. Innovation is a specific instrument of entrepreneurship
”. (Ducker, 1998)
.An agri -preneurship is any business in the agricultural industry which includes production agriculture,food, fiber, the environment and natural resources. Agri entrepreneurs avoid low- risk situations becausethere is a lack of challenge. They avoid high risk situations because they want to succeed. They likeachievable challenges. They do not tend to like situations where the outcome of a quest depends upon achance and not on their efforts. They like to influence the outcome of their quest by putting in more effortsand then experiencing a sense of accomplishment. A risk situation occurs when Agri-entrepreneur isrequired to make a choice between two or more alternatives whose potential outcomes are not known andmust be evaluated in advance, with limited information. A risk situation involves potential gain and potential loss. An agri entrepreneurship can under takes the following ventures.a. Land development, b. Irrigationc. Soil- conservationd. Fertilizers, ande. Seeds etc.Services in Malaysia have a vast scope of development in Malaysia. Entrepreneurs are called upon toidentify Malaysia’s strong base and to initiate activities in those specific areas, there are technologies thatdramatically change Malaysia’s social and economic conditions. Malaysia can excel and usher in a newera in agriculture.Agricultural entrepreneur 
are the ones who undertake agricultural activities such as raising and marketingof crops, fertilizers and other inputs of agriculture. They are motivated to improve agriculture throughmechanization, irrigation, and application of technologies for dry land agricultural products.
An agri-entrepreneur are highly creative people. They always try to develop new products, processes or markets. They are innovative, flexible and are willing to adopt changes. They are not satisfied withconventional and routine way of doing things. They involve themselves in finding new ways of doing thethings for the better.As the size of the business expands the problems and opportunities become more numerous and complex.Business growth and development require an entrepreneur not to be afraid of taking decisions and certainrisks. Most people are afraid to take risks because they want to be safe and avoid failure. An Agri -Entrepreneur always takes a calculated risk and is not afraid of failure.There is a vast cope for entrepreneurial activities in the agricultural sector. By establishing a link betweenagriculture and allied industries, the rural entrepreneur can exploit opportunities in areas of farming,agricultural processing and marketing. The government has given priority to agriculture related programme and ensured adequate flow of credit to small and marginal farmers through re-financingfacilities and by establishing national bank for agriculture and small development.
Fig -1: Agri – entrepreneurship in General:
Functions of Agri entrepreneurship:
In large establishments these management functions are delegated to professional managers anentrepreneur performs many useful functions such as
Undertakes a farming venture
Assumes risk and
Earns profits
Identifies Agriculture business and related opportunities to start business either as a farmer or adistributor 
Managerial Functions: -
The entrepreneur performs the managerial functions such asa. Formulating production plans b. Overseeing financesc. Dealing with the purchases of raw materialsd. Providing production facilitiese. Organizing sales
Fig – 1: Entrepreneur Functions:

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