The words entrepreneur, intrapreneur and entrepreneurship have acquired special significance in thecontext of economic growth in a rapidly changing socio-economic and socio-cultural climates, particularlyin industry, both in developed and developing countries. Entrepreneurial development is a complex phenomenon. Productive activity undertaken by him/her and constant endeavor to sustain and improve itare the outward expression of this process of development of his personality. Ducker suggests that “Anentrepreneur is one who always searches for change, responds to it as an opportunity. Entrepreneursinnovate. Innovation is a specific instrument of entrepreneurship
”. (Ducker, 1998)
.An agri -preneurship is any business in the agricultural industry which includes production agriculture,food, fiber, the environment and natural resources. Agri entrepreneurs avoid low- risk situations becausethere is a lack of challenge. They avoid high risk situations because they want to succeed. They likeachievable challenges. They do not tend to like situations where the outcome of a quest depends upon achance and not on their efforts. They like to influence the outcome of their quest by putting in more effortsand then experiencing a sense of accomplishment. A risk situation occurs when Agri-entrepreneur isrequired to make a choice between two or more alternatives whose potential outcomes are not known andmust be evaluated in advance, with limited information. A risk situation involves potential gain and potential loss. An agri entrepreneurship can under takes the following ventures.a. Land development, b. Irrigationc. Soil- conservationd. Fertilizers, ande. Seeds etc.Services in Malaysia have a vast scope of development in Malaysia. Entrepreneurs are called upon toidentify Malaysia’s strong base and to initiate activities in those specific areas, there are technologies thatdramatically change Malaysia’s social and economic conditions. Malaysia can excel and usher in a newera in agriculture.Agricultural entrepreneur
are the ones who undertake agricultural activities such as raising and marketingof crops, fertilizers and other inputs of agriculture. They are motivated to improve agriculture throughmechanization, irrigation, and application of technologies for dry land agricultural products.