Good to Know!
Spending on search engine marketing (SEM) in NorthAmerica expected to hit $26 billion by 2013, as theindustry continues to grow and SEM and search engineoptimization (SEO) become deeply embedded inmarketers’ advertising strategies.“$13.5 billion dollars was spent on
PPC
last year andtose pai searc resuts receive ess tan 10% o aclicks in the SERPs.
SEO
received $1.4 Billion in spendand more than 90% of the clicks.”“The investment in
SEO
is going to increase at adramatic pace over the next 5 years –marketers seemore value in SEO than virtually any other tactic –online or off.”
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