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SEO for CEOs
:
What Media Companies Should Do About Search
September 23, 2009, 11 a.m. Pacific
PRESENTERS
 
fficialWebinarSponsor
 
 WPA Webinar Series brought to youby
 
rikGauger
 
 Web MarketingConsultant
 
onRognerud
A
-
uthor T
 
he Ultimate Guide 
 
to SEO 
,
Founder
.
Chaosmap com
 
radStauffer
Facilitator
 
Agenda-to be finalized
•
Introductions
•
Keyword Research & Competitive/MarketAnalysis
•
Architecture/Navigation & Page Layouts
•
On-Page: Page Optimization Specifics
•
Off-Page: Link Building Opportunities
•
Building on Social Networks
•
Brand Visibility and Reputation Management
•
Web Analytics, Ranking & Tracking
•
 
Good to Know
•
Spending on search engine marketing(SEM) in North America expectedto hit $26 billion by 2013, as theindustry continues to grow andSEM and search engineoptimization (SEO) become deeplyembedded in marketers’advertising strategies.
••
“$13.5 billion dollars was spent on
PPC
last year and those paidsearch results received less than10% of all clicks in the SERPs.
SEO
received $1.4 Billion in spendand more than 90% of the clicks.”
••
“The investment in
SEO
is going toincrease at a dramatic pace overthe next 5 years – marketers see
of 00

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