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Innovations in Rural Marketing Final

Innovations in Rural Marketing Final

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Published by bharatjai

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Categories:Types, Business/Law
Published by: bharatjai on Oct 17, 2009
Copyright:Attribution Non-commercial


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Rural Marketing Definition
Function that manages all activitiesinvolved in assessing, stimulating andconverting the purchasing power of rural consumers into effective demandfor specific products and services tocreate satisfaction & a better standardof living for achieving organizationalgoals.
Features of Indian Rural Markets
Large and Scatteredmarket
Major income fromagriculture
Low standard of living
Traditional Outlook
Infrastructure Facilities

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