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Ihrsa Guide to Profitable Pt Business

Ihrsa Guide to Profitable Pt Business

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Published by: Maria Maria on Mar 13, 2014
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International Health, Racquet & Sportsclub Association Seaport Center, 70 Fargo Street, Boston, Massachusetts 02210 800-228-4772
Fax: 617-737-3323
E-Mail: IHRSAmeetings@ihrsa.org
Guide to Developing a Profitable Personal Training Business System in Your Club
| Laurie Cingle, M.Ed., President, Laurie Cingle Consulting & Coaching
 Annual International Convention & Trade Show March 16-19, 2009 | San Francisco, California Moscone Center
Guide to Developing a Profitable Personal Training Business System in Your Club
Laurie Cingle, M.Ed.
Laurie Cingle Consulting and Coaching laurie@lauriecingle.com
To receive a copy of the slides and examples used in this presentation,  provide Laurie with your business card at the end of the session or send an email to laurie@lauriecingle.com.
Guide to Developing a Profitable Personal Training Business System in Your Club Laurie Cingle Consulting and Coaching Laurie@LaurieCingle.com  ________________________________________________________________________
This session assumes: 1. You are here today because you have decided to implement a personal training program in a health club setting. In-home personal training will not be discussed. 2. You already understand the benefits of offering personal training to your club members.
I. Decide what you want your program to be and its structure.  A. Questions to ask… 1. Will it be a profit center or service-only center? 2. Will the trainers be independent contractors or company employees? 3. If employees, will they be part-time or full-time trainers? 4. If employees, will you pay them -commission only? -salary only? -salary plus commission? -fixed rate per session? 5. Will you have a dedicated personal training director or will the director be in charge of multiple departments? 6. What will you charge for personal training services? Consider what the trainer is worth, what the service to members is worth and what the market will bear. 7. What percentage of the pt program revenues will you pay to the program director, if any? 8. What percentage of the program revenues does the club wish to retain? 9. What are the short and long term financial goals for the pt program? For the individual trainers? 10. Will you pay the trainer on what they sell or on what they deliver?

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