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BRAND EQUITYAND CUSTOMEREQUITY.
Presented to: Prof.AyeshaZahid.Presented by: Jab We Met!
 
Similarities.
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Both brand equity and customer equity are a kind of long-terminvestment.
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Both brand equity and customer equity emphasizes theimportance of customer loyalty to a brand.
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Both concepts are also consistent with the notion that value iscreated by having as many customers as possible pay as highof a price as possible.
 
Differences.
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Brand equity focuses on customer attraction while customer equity focuses on customer retention strategy.
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Fewer financial considerations put into play for brand equitythan customer equity.
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In brand equity less consideration of personalized andcustomized marketing programs for individuals than customer equity.
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