Availability of Channels of Distribution—this section reports data on all channel middlemenavailable within the country. Later you will select specific channels as part of your distributionstrategy.Retailers—number and typical size (small or large) of retail outlets/role of chain stores,department stores,and specialty storesWholesalers—number and typical size/cash or credit operators?Other types of available agents or intermediaries III. COMPETITIVE ANALYSIS—this section describes the competitive situation facing you in your focal country. Compare and contrast your product with competitors’ productsCompetitive brands available in the marketFeaturesPackagingPricingPromotion and advertising methods usedRelative market shares and strengths enjoyed in the market Estimated industry-wide sales (or volume) for year—all brands Market Conditions FacedForms of available transportation and communication in the regionConsumer buying habits—product feature preferences, use patterns, and shopping patternsDistribution of similar or competitive products—typical retail outlets used and sales by other middlemenAdvertising and PromotionMedia that can be used to reach target marketSales promotions customarily used in this product category (samples, coupons, etc.)Pricing—customary markups and types of discounts available for this kind of product 3.
MARKETING PLAN Describe the target market(s) in which the product is to be soldGeographic region(s); demographics, lifestyles, etc. ProductBrand Name—origin and significancePositioning StrategyEvaluate the product as an innovation as it is perceived by the intended marketDiscuss also major product problems and resistances based on the preceding evaluation Marketing ObjectivesTarget market (specific description of the market)Expected market share or market penetration rateExpected sales in dollar volume