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Advertisement Ethics

Advertisement Ethics

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Published by SHUVA_Msc IB

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Categories:Types, Business/Law
Published by: SHUVA_Msc IB on Oct 18, 2009
Copyright:Attribution Non-commercial

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08/15/2011

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Copyright © 2006 Thomson Business and Economics.All rights reserved.
Chapter 4Chapter 4
Social, Ethical,and RegulatoryAspects of Advertising
 
4–2Copyright © 2006 Thomson Business and Economics. All rights reserved.
Social Aspects of AdvertisingSocial Aspects of Advertising
Advertising educates consumers
 –Pro: Advertising informs –Con: Advertising is superficial
Advertising improves living standards
 –Pro: Ads lower the costs of products –Con: Ads are wasteful and help only some
 
4–3Copyright © 2006 Thomson Business and Economics. All rights reserved.
Critics of advertising feelCritics of advertising feelthat advertising isthat advertising issuperficial becausesuperficial becausemany ads carry littlemany ads carry littleactual productactual productinformation.information.Do you think advertisingDo you think advertisingis superficial?is superficial?

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